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It should be adaptative and we should be able to edit the contents, since its purpose will be to offer a place for our partners where they can display virtual reality content that we would create for them.
It' actually very simple to define in one sentence :
The app will be a catalogue of VR branded content that we can create for our partners. Each content can lead to a sale for our partner.
Imagine being the user : you have a push on your phone, saying that the new Nike T-shirt is now avalaible. You click to the notification and you are redirected to the catalogue of Nike's VR content. Then you can try the T-shirt on yourself, using virtual reality, and make a purchase online.
Then you have a notification about a discount for a pizza restaurant, and when you click on it you are redirected to the content which would capture your face and put it over the pizza box. You can save content and share it online.