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The app will consist of an overview and 10 steps to take to achieve the desired Goal. Each 'step' will detail the psychological and physical benefits of that step and will also provide 'push' notifications and a method for users to record their thoughts and developments. Each step will have an overview so that users can use the app for free, however, the 'push' notification and the input with graphs will cost more and be 'in-app' purchases.
An example is Paul McKenna's 'I can make you thin'.