What are the important factors in Search Engine Optimization to improve ranking of a site?

There are many fundamental ranking factors in Search Engine Optimization (SEO)

• A Secure and Accessible Website


• Page Speed (Including Mobile Page Speed)


• Mobile Friendliness


• Domain Age, URL, and Authority


• Optimized Content


• Technical SEO


• User Experience (RankBrain)


• Links


• Social Signals


• Real Business Information

There are 200 ranking factors of Google. Google uses these factors for website ranking. A list of the most important Google ranking factors.

• On-Page factors


• Site factors


• Off-Page factors


• Domain factors

Nowadays we could see several algorithm updates are been launched very often, with the last update named BERG last month, there are many serious factors which effects the ranking of a website. Out of which the main few factors which we should always focus would be 

• On Page 


• Relevant and Unique content


• Quality Back links


• Website should be responsive

WebCastle Media provides one of the best seo services in kochi, with years of experience as well as a developed professional team to help you with the best results.

 

There are several factors that influence the ranking of a site. Google looks at more than 200 factors to give a rank to a website. We all hardly working on 30 or below 50 factors which are highly considered by Google.
Concentrate mostly on on-page factors to implement. 
Meta tags
Header tags
Keyword analysis
Sitemap update
Crawl & indexing status
Content optimization
Update unique content weekly or frequently based on competition
Make the website as mobile-friendly and AMP optimized
Implement structured snippets.

Off-Page: Building backlinks from niche categories sites, request them to add your website. There are several ways to build niche links.
Build your network on social channels locally (If you target local).

Above are some of the factors to help to improve the website ranking on Google search result pages. Still, need more feel free to contact us.




I always divide the factors like:

--> On-page factors
--> Site health
--> Off-page factors
--> Content guidelines
--> Mobile usbility
--> Web responsive
--> AMP optimized
--> Page speed insights
--> Indexing & Cahe status

On-page ranking factors in SEO can have a big impact on your page's ability to rank if optimized properly. The greatest on-page factors that affect search engine rankings are:

1. Content of page
2. Quality Inbound Links
3. Image Alt Text
4. URL Structure

SEO keeps changing and it can be hard to keep up with the latest updates. But here i am mentioning the most important SEO ranking factors.

A Fast and Secure Website: it helps in improving user experience

Mobile Friendliness: If your website doesn’t load fast on mobile devices, then it could be penalized according to google algorithms.

Optimized Content: High-quality content build trust and authority in a website.

Technical SEO: Add Keyword Phrases, Optimize speed, update meta title and description, add alt tags.

User Experience: Google is using artificial intelligence to rank web pages. it includes other signals like click-through rate, Bounce Rate, and dwell time.

Links: Inbound, Outbound, and backlinks.

Social Signals: social share generates more traffic to the page and is more likely to build backlinks.

Finally, One last suggestion is to provide quality content or service to your user it'll organically improve SEO. If you have any questions or need suggestions to contact us.