One of the biggest considerations if you are panning on setting up a mobile app to complement your mobile website is your users. Studies have shown that customers prefer mobile apps over mobile websites. Some of the reasons are the following.
Using the features of smartphones, everything is almost automatic with mobile apps – especially with regards to payments and checkout. With mobile apps, it is much easier to pay whether it be by using mobile banking apps, scanning your credit card, or by digital wallets.
Mobile applications are truly dedicated to make things easier for consumers to do their transactions.
Mobile apps offer improved flexibility for its users. First of all, apps are way more responsive than mobile websites. Also, there are fewer connectivity issues – if you have a stable internet connection, your dedicated app would almost never have a problem working. Mobile apps can also make use of smartphones’ features such as Bluetooth, GPS, and the phone’s camera.
Aside from that, mobile apps for ecommerce sites are far easier to navigate than mobile websites on a phone’s browser. So even when the user is moving, he can comfortably use the app to shop!
Again, a lot of consumers are utilizing apps nowadays. They actually expect more known brands to have a dedicated app. That being the case, companies should see the need to come up with a mobile app to increase their reach and engagement, on a channel that is used by a lot of potential customers.
Another beauty of mobile apps is the personalization that it offers. Mobile apps personalize the shopping experience of customers by sending push notifications (whether it be for news, or promos).
With mobile apps, it will also be easier to collect data from the user for you to be able to understand their behavior better. With the help of mobile analytics tools, you can make use of these data to further personalize the shopping experience of mobile app users. ecommerce-aside, you can even use mobile apps for fundraising events, and more.
In the society that we live now, we think it's easier to open an app and have all the content there already rather than go to the browser, wait for it to charge and connect... I believe we prefer apps because of their immediacy
Agree, I prefer using mobile apps than mobile websites as well.
For example Facebook: it has such an ugly mobile website and so smoothly working mobile app that it would be weird for me to not use it.
But maybe if only those mobile websites would be optimized better I would use them more often, here are some tips how to do it right: https://www.wix.com/blog/2017/02/mobile ... practices/
Thanks for sharing the information and blogs.
Few reasons why customers prefer mobile apps over mobile websites which also plays a very important role on why customers are switching from websites to mobile apps are:
Complex Calculations or Reporting.
Native Functionality or Processing Required.
Internet Connection is Not Always Required.
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