Virtual reality allows users to take virtual risks in order to achieve real world experience, It provides a three-dimensional computer originated atmosphere and the person who is sustaining this, believing that he is in the different environment than the real world. He becomes the part of the virtual world.
Read full post here: Virtual Reality – A New Wave in Marketing
Virtual reality is a new concept and has a much wider scope for different sectors.
This is an innovative marketing tool that enables customers to have a real world experience and virtually see and access the product en sale without being physically available there. Companies like IKEA make use of this technology to help customers view the smart kitchen features virtually. Audi even allows their buyers to experience virtual test drive instead of physically handling the car steering wheel.
Marketing in terms of virtual reality not only generates a curiosity in the market about a product but also is a very interactive and innovative way of showcasing it. Its the future as half of the technology already adopted VR.
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