In my opinion, an author has got some interesting point. AR should switch from focusing on photography, adding AR filters, characters, stickers, etc to all of our existing behaviors (Instagram filters, snapchat stickers, etc) to computation platforms. AR could be the fastest way to bring the tradition and practice of computation to the world around us and the objects in it.
It would benefit in a future, but nowadays the main interest in AR is the novelty. Everyone who uses AR will want to have fun and enjoy something new. And it's also a way of letting the general public use something that has a lot of potential.
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