Major difference between SEO and ASO

Major difference between SEO and ASO

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Major difference between SEO and ASO

on Mobile App Marketing at Jul 24, 2019 15:59

App Store Optimization is the process of gaining visibility for your app and increase the app downloads organically within the app stores. This can be achieved by attaining high ranking in the app search results which helps the people to find your apps easily.

SEO(Search Engine Optimization) is the practice of optimizing the website in SEO and user-friendly manner which helps to attain a high rank in various search engines like Google, Yahoo, Bing, etc.

SEO(Search Engine Optimization) is the process of optimizing the mobile app in app stores which helps to attain a high rank in mobile app search results.



Both ASO and SEO has some similar optimization process like keyword optimization, quality link building, and conversion optimization. It is only under the ranking factors where ASO and SEO varies.

Re: Major difference between SEO and ASO

on Mobile App Marketing at Sep 19, 2019 13:50

The tern ASO (App Store Optimization - the search optimization in the apps' Store) as a rule describes the efforts you need to take in order to increase  the number of organic installs. To reach this goal you can by app page editing. In view that majority of actions are focusing at searching parameters - they reached the similarity with the search optimization (SEO). Representing the keywords assessment  and strategic usage of these words in the different text elements which placed on the app page: name, subtitle, description and  even the name of downloaded file).
In fact ASO allows the developers to enhance the marketing funnel by bringing the options of A/B testing the icons and buttons. 
The value of both: SEO and ASO is their affect into the installs growth: 
For this reason SEO uses the search volume of keywords, so is limited by this volume; ASO tests allow to increase the conversions - increase the installs equally to the amount of the marketing activity.
SEO does not allow to affect into the user's behave and their usage of search option. 
Sourav Sharma

Re: Major difference between SEO and ASO

on Mobile App Marketing at Oct 03, 2019 14:22

SEO and ASO both are different

SEO (Search Engine Optimization) for website optimization
ASO (App Store Optimization) for mobile applications optimization
Major difference ~ SEO ~ To increase search visibility, brand awareness, traffic, leads, revenue on website.
ASO ~ To increase ranking over App stores (By installing, commenting, rating & reviews)
Sourav Sharma

Re: Major difference between SEO and ASO

on Mobile App Marketing at Oct 16, 2019 10:02

A major difference between ASO & SEO, SEO has been trying to get a position in SERP apart of it ASO have been trying to get a position in a specific app store.
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