Major difference between SEO and ASO

App Store Optimization is the process of gaining visibility for your app and increase the app downloads organically within the app stores. This can be achieved by attaining high ranking in the app search results which helps the people to find your apps easily.

SEO(Search Engine Optimization) is the practice of optimizing the website in SEO and user-friendly manner which helps to attain a high rank in various search engines like Google, Yahoo, Bing, etc.

SEO(Search Engine Optimization) is the process of optimizing the mobile app in app stores which helps to attain a high rank in mobile app search results.



Both ASO and SEO has some similar optimization process like keyword optimization, quality link building, and conversion optimization. It is only under the ranking factors where ASO and SEO varies.

The tern ASO (App Store Optimization - the search optimization in the apps' Store) as a rule describes the efforts you need to take in order to increase  the number of organic installs. To reach this goal you can by app page editing. In view that majority of actions are focusing at searching parameters - they reached the similarity with the search optimization (SEO). Representing the keywords assessment  and strategic usage of these words in the different text elements which placed on the app page: name, subtitle, description and  even the name of downloaded file).
In fact ASO allows the developers to enhance the marketing funnel by bringing the options of A/B testing the icons and buttons. 
The value of both: SEO and ASO is their affect into the installs growth: 
For this reason SEO uses the search volume of keywords, so is limited by this volume; ASO tests allow to increase the conversions - increase the installs equally to the amount of the marketing activity.
SEO does not allow to affect into the user's behave and their usage of search option. 

SEO and ASO both are different

SEO (Search Engine Optimization) for website optimization
ASO (App Store Optimization) for mobile applications optimization
Major difference ~ SEO ~ To increase search visibility, brand awareness, traffic, leads, revenue on website.
ASO ~ To increase ranking over App stores (By installing, commenting, rating & reviews)

A major difference between ASO & SEO, SEO has been trying to get a position in SERP apart of it ASO have been trying to get a position in a specific app store.

SEO and ASO both are the purpose of marketing the business online it maybe mobile app development ASO or the website SEO to rank in the search engine to get more traffic and generate the sell. an individual can make tasks, introductions, or expositions by presenting imaginative thoughts in an expert way. These applications can be created utilizing various sorts of innovations

SEO stands for Search Engine Optimization. It’s the process of optimizing web pages to improve search engine ranking.  On the other hand, ASO stands for App Store Optimization. It’s the process of optimizing app store pages to get top ranking. 

Following are some differences;
1. The significant difference between the both is that ASO is done for mobile apps, whereas SEO is done for the web. 
2. Ranking factors for ASO and SEO are similar, but the algorithm placed on each is different. 
SEO ranking factors are; 

Meta title and meta description 

• Keywords in the title tags (H1, H2, H3, etc.) 


• Content optimization (images, text, etc.) 


• Traffic 


• Website health 


• Backlinks Profile 


• Engagement 


• Time spent on-page, etc. 

ASO ranking factors are; 

• App metadata, including title/ app name, subtitle/ short description, and (for Android) long description 


• Keywords 


• Creative assets, including app store screenshots and app preview videos 


• App icon 


• Download number 


• Backlinks 


• Engagement 


• App retention rate 


• Conversion rate (general and CVR per keyword), etc. 

3. Both require constant management. KPIs demonstrate what’s working and what’s not. 

ASO KPIs are: 

• Organic app downloads 


• Rating score 


• Reviews 


• Conversion rate 


• Retention rate 


• App store ranking 


• Keyword rankings, etc. 

SEO KPIs are: 

• Conversion rate 


• Organic sessions 


• Keyword visibility 


• Keywords rankings 


• Ranking 


• Bounce rate 


• Pages per session 


• Average session duration, etc. 

4. The way users search on ASO and SEO are also not similar. People on the App store are looking for apps; on the other hand, users search on SEO for information.

Search Engine Optimization is the most critical element in any digital marketing effort. It's the most important tactic for improving your Google search rating, which leads to more visitors to your website and more sales and conversions.
And ASO Is Apps store optimization It's also the most important tactic for improving your App store rating, which leads to more visitors to your Apps, which leads more visitors to your Apps, and more ratings and downloads.
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