In today's world, almost everyone has smartphones. So, there is a very big market for mobile apps. Unfortunately, many of the apps are downloaded daily and some never used. You need some great marketing strategy and unique features for your app. People to choose your mobile app out of the hundreds of similar options available in-app store. Usually, app downloads need a peak within the first couple of weeks after launching. You need to build a long-term plan. Because those results are short-lived if your app’s community and marketing efforts aren’t built to last. Here some ideas to start your app marketing strategy up into pre-launch and post-launch tactics.
Pre-launch:
- Analyze competitor
- Research target market
- Make your app visible in-app store
- Main factors for your ASO: App Icon, Screenshots, Title, Description
- Create a landing page that sells
- Create viral video content
- Start a blog to promote your app
- Start releasing teasers
- Reach your audience with social networks
- Measure your app key performance indicators(KPI)
Post-launch:
- Get more feedbacks & reviews from users
- Optimize the app for mobile app stores
If you have built a mobile application, you already have faced some tough turf of competition. You need to make your mobile application is stand out wherever users are looking for new apps. So, use the followed app marketing strategies that will help to reach your goal to a large extent.