Some people still think that creating a brilliant mobile app is enough to achieve an instant success. However, they should remember that the product they create (an app) is usually as imortant as the whole marketing process and promotion of an app. Therefore, marketing campaign to launch your product is simply vital and can't be omitted. How to prepare your campaign in advance? Ready4S prepared some tips that will help you to create a brillinat marketing campaign: http://ready4s.com/NewsAndInsights/blog ... -campaign/
Do you know how to design a pre-launch campaign of your app? Remember about all traditional sources of Internet users and you'll be fine. Don't forget about mailing, press kit and blogging (especially influencers' blogs). You can also create a teaser or give your app to beta testers who will spread the word about your project. A nice desctription of these methods can be found here: http://savvyapps.com/blog/mobile-app-ma ... pre-launch.
Do you know any other ways to promote an app before its launch?
A very good way to advertise apps online is publishing infographics. It is an appealing and easy way to show data and it gives you additional advantage because people like to share nice infographics and you get additional audience. If you wonder whether it is difficult to create an infographic - the answer is: no. You can use one of the tools described in this post: http://ready4s.com/NewsAndInsights/blog ... ographics/ which are really easy to master. A lot of them even have their own apps so you can create an infographic on your mobile.
What do you think about this kind of promotion tools? Do you use them in your app marketing campaign?
A very good marketing strategy for a mobile app is to create a strong brand which advertises best your product. If people know your app as a brand, they are surely more likely to download and use it as they already know its name and functionality. What to do to create a strong brand for an app? Our latest article (http://ready4s.com/NewsAndInsights/blog ... -presence/) describes necessary points such as content marketing, social media, SEO and more. What would you add?
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Glad to find this interesting thread with lots and lots of thoughts and views about the topic. I would like to add something as mobile app market is growing rapidly with an increasing pace and so is technology and scope ...
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