According to a new report by App Annie, mobile app market research sompany, the mobile market is going to grow really fast in the near future. THe growth is expected to reach even 270% as the numbers will rise from $70 billion in 2015 to $189 billion by 2020. That's really impressive! You can find more information about the report here: http://venturebeat.com/2016/11/02/mobil ... ng-for-55/
Maybe we will just face a situation in which all companies want to communicate with their target market via mobile apps? A new report “Mobile Enterprise Application Market” prepared by Research and Markets predicts that the mobile enterprise application market size will grow from $48.24bn in 2016 to $98.03bn by 2021. We just need to notice this trend.
Yeah absolutely,by 2020, the app economy could double in size to $101 billion, according to market researcher App Annie.The growth will be driven by increasing usage of apps and by greater smartphone adoption around the globe. The report from App Annie is aimed at giving brands, agencies, investors, and app developers predictive insights into global opportunities for the next five years. One interesting fact: Games generated 85 percent of the app market revenue in 2015, or $34.8 billion globally. That is expected to grow to $41.5 billion in 2016 and $74.6 billion in 2020.
But other categories will grow even faster than games. In contrast to a few years back, when games or media companies dominated apps, app publishers now come from every industry. They hail from banking, retail, airlines, ridesharing services, and government agencies. Supported by venture capital and hedge funds, the app industry is generating a lot of market value and actual revenue
AppAnnie's report really gives us, mobile industry members, great chances! Games are still at the top but other app categories follow them closely. Which categories will be most important in the near future, in your opinion?
According to me Cloud based Mobile application will be most important in near future as it allows mobile apps to connect with Multiple devices. This kind of approach will also enable apps for wearable devices,IOT and AI.
In addition to it Mobile payments, Location based application,Social Networking ,Mobile commerce and Mobile search will also be equally important.
Yeah it's right, according to recent report from App Annie, in 2020 the mobile app revenue will be grow $102 billion . Mobile apps are turning ubiquitous day-by-day. Initially peope were satisfied with the rudimentary version of the mobile phone but now it has turned its focuson the most popular debate between android and iOS.SO it has circuitously helped the mobile marketing efforts to be more intense and rightfully reaching to the target audience.
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by Appinventiv - A Google Developer Agency on Mobile App Marketing
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