Mobile market insiders on apps trends

What will be the future of mobile? Do you have any guesses? Mobile market insiders such as Amit Singhal or Gary Illyes certainly do. Among the great trends of the near future they name mobile security, solving of ad blocking "problem" or rise of voice search. You can read about these and other predictions here: http://ready4s.com/NewsAndInsights/blog ... -insiders/
Do you think that ad blocking software is really beaten up? Or will there be a battle between creators of ad blocking software and mobile developers?

Kate
Ready4S

I would say that i will last, well forever. Ads are important for business and so the marketers look for innovative and engaging ways to get the users, but the users don't want to be a part of it, so every now and then when the new ad solution is implemented, not long afterwards, there's a counter strike that blocks it. And so on, and so forth.