Americans didn't tend to block ads in the Internet. Comparing to other countries, there were only less than 25% of people in the US who used the ad blocking software. But this trend is changing and it isn't a good news for people who create web content or apps. The percentage of users who block ads increases of around 30% every year and it is predicted that on smartphones this peace is even faster (more information here: http://venturebeat.com/2016/06/21/more- ... s-in-2016/.
It seems that the market will need to look for another source of income or different sort of ads soon.
I think Ad blockers are working with companies to allow some types of ads, they are not as restrictive as they used to at the beginning. My opinion is that mobile ads are still effective, the problem is when you do not work on them and just add a logo and an image and that's it. I think mobile ads will have to rethink themselves and start a new age of advertisement, like video, VR...
I used a simple trick to place mobile ads in our web app without annoying ... AdSense is still testing their own implementation of sticky ads, called "anchor ads”. ... important than the mobile ads, until I came up with a great idea
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