Hello all! I'm Yvonne from Appodeal. A few weeks ago we released an e-book with Newzoo. In this e-book, successful publishers share their common practices. The report also includes useful tips on localization, market trends, and monetization.
Check it out: https://www.appodeal.com/home/monetizing-casual-games/
Store listing does matters in this context, as much as you rank higher, the more will be the viewers. However, it is better to include good graphics in the game and provide users with one main exclusive feature that other gaming apps don’t have! Then start marketing your idea before even the game is developed asking questions to users that this functionality of game has not yet been used.
Both; Casual and Social games have a reputation of being light on content and engagement. However, from being a game developer perspective, they are a valuable tool for testing game ideas on a playable prototype. Creating a basic casual game allows game developers not only to earn revenue but also to get user feedback for more involved, longer to develop (and more expensive to make) full feature games.
For those who consider starting their game development with casual games – whether on Flash, HTML5 or Unity – we are listing the ways these games can be monetized. Certain casual and social games can generate more revenue than through the App Store or the Play Market.