Android will delete apps from phones

Beware Android mobile app developers! The new Android filters will help smartphone users keep their phones clean... and delete the apps that have not been used in quite a long time.

https://www.engadget.com/2017/04/19/google-play-store-my-apps-revamp/

So our recommendation is to keep always the marketing strategy active, retargeting the app and making promos and ads so people keep using you app. If not... it will be deleted.

I think that It is not such a good idea...
I have some apps on my phone that I use only on certain occasions - for example, app showing trains schedule.
It is a small app, not taking much space on my phone and I use it twice a year maximum.
So I don't know, it depends, how often the apps will be deleted I guess.

Beware Android mobile app developers! The new Android filters will help smartphone users keep their phones clean... and delete the apps that have not been used in quite a long time.

https://www.engadget.com/2017/04/19/google-play-store-my-apps-revamp/

So our recommendation is to keep always the marketing strategy active, retargeting the app and making promos and ads so people keep using you app. If not... it will be deleted.

Somewhere we deleted android apps as the memory for the smartphone are predefined. After any update on apps, the memory size will be decreased. In this way, lesser used apps will be deleted and it is harmful to any app development company. Before launching any Beta version of app companies should keep in mind for more downloads.

I agree with you.
Although I would still feel weird, if my app will start just disappearing from my phone, without notifying me.
Hope it will be implemented wisely.

Also, Google has started the broader rollout of a Play Store update that gives more control over user "My apps & games" section. Installed apps and updates are now separate, and the installed section now lets you sort by alphabetical, last updated, size... and most importantly, last used.

That's useful. Shows you, which apps are pointless to update as you are using them so rarely.
Did you also notice, that Google Play changed it's logo slightly?
Now it is just a triangle:
http://mashable.com/2017/05/12/google-p ... -new-logo/

It may just be cosmetic, but the refresh of the Google Play Store app and notification icons is something still worth noting. It may not be something that ordinary people would notice, but those who have an eye for detail will probably notice that they indeed look better now.