We are artists, designers, engineers, thinkers and learners, builders and dreamers hell bent on building the best damn digital products for our clients while disrupting the status quo as often as possible.
OAB Studios is a creative technology lab that specializes in the design, engineering, and strategic application of user based experiences. We partner with our clients to develop and create innovative technological solutions (web, mobile, TV, wearable, VR, AR, IoT) that work well with ease of use.
When the Spindy team came to OAB they had already done much groundwork on their project and had taken many of their projects facets as far as possible with their internal team. They had a mature user experience design, and with that, most of their use cases, personas, flows, and wireframe prototypes worked out already. The Spindy team also had developed much of the back-end component that would power the platform. The Spindy team required OAB to refine their application experiences for the iOS and Andriod platforms.
OAB’s objective was to refine the experiences for the iOS and Android by answering design questions for tricky bits of the experience. Then, commencing design and engineering sprints to realize the user interface design and development of the apps, all the while coordinating with the Spindy back-end team.
With the materials, the Spindy team had supplied in-hand OAB began their discovery phase. OAB's experienced design team immediately took to refine the experience of the apps, keeping in mind the divergent human interface guidelines for iOS and Android and refining the respective experiences to better optimize their design for each platform. From an experience design standpoint, OAB's team recognized opportunities to refine the loyalty and redemption flow. OAB worked closely with the Spindy teams to design an incredibly simple and rewarding flow.
Additionally, OAB's user experience design team began to work with their in-house engineers to create prototypes for our reward wheel mechanism. With both apps to be natively coded for iOS and Android – keeping the rewards wheel experience as unified and identical as possible was of the utmost importance to OAB and simultaneously a concern. Using prototypes to play and test the feel and interaction of the rewards wheel, it enabled OAB to arrive at an approach that worked flawlessly across all iOS and Android devices; resulting in both parties feeling confident.
Upon refinement of the user experience including the reward wheel mechanism, OAB commenced their design and engineering sprints to realize a new and refined experience for iOS and Android. Working in 1-week design sprints, followed by 2-week engineering sprints, OAB burned down the product backlog in 8 weeks.
The Android client was coded in Java, and the iOS client was coded predominantly in Objective-C with some modules in Swift. OAB continued to support the Spindy team, working on enhancements and iterations to the apps, as well as, general maintenance.