The development of application software for mobile devices is currently one of the hottest topics in the IT industry. Perhaps ranked in the top three with Cloud Computing and Software-as-a-Service ("SaaS"), few other topics receive the amount of ink and HTML now dedicated to Mobile computing.
Businesses and other organizations are now demanding the "mobilization" of many of their public-facing and internal systems. In most cases the desired applications go well beyond advertising content or downsized websites. Organizations now want fully functional systems, capable of operating within the native environments of Apple iOS and Google Android.