MyBlender - Delivering Mobile Brand EngagementClient: MyBlender INCBudget: more than $25,000 (USD)The MyBlender team was looking for a professional, capable development company to effectively bring their idea to life: Create a mobile app that allowed the user to produce professional-looking videos easily and in seconds, as Instagram allowed users to create professional-looking pictures in seconds and share them.
Video is way more complex to edit than images, and the MyBlender team found the right development company, HyperSense to embark in such journey: To create the video version of Instagram.
The objective set for the project was ambitious: To create an app that allowed any user with a decently powerful phone to edit and share videos withing seconds. MyBlender set the bar at a 1:1 ratio: It had to take a maximum of 20 seconds of processing to render a 20 seconds video with quality results.
The final solution presented by HyperSense exceeded expectations and incorporated a lot of other functions to use as social media.
Having to keep the user engaged meant that speed of processing was essential to the project. The initial objective was for the processing ratio to be at 1:1, as explained before. This objective was achieved and even surpassed, with a 15 second video being rendered on a basic iPhone 5 in under seven seconds. After extensive research, the Blender Engine powering the MyBlender mobile app is now possibly the fastest video processing engine on the app market, with professional-grade videos.
The Creative Blends funcionality allows the user to use professional video techniques such as adding foreground graphics, animated text, music, sound effects, transitions, animated backgrounds, real-time filters and even Pan & Zoom transformations. The Blender Engine flexibility allows the MyBlender team to regularly update the mobile app and add new functionalities and filters for the users in hours.
This Engine can be used separately, adding the app functionalities to another existing app with a framework, integrating this powerful app with customized skins and branding to fusion them seamlessly, as the real tool behind it is the web-based ThemeMaker publishing platform, only delivered via the MyBlend mobile app. View full description
The MyBlender team was looking for a professional, capable development company to effectively bring their idea to life: Create a mobile app that allowed the user to produce professional-looking videos easily and in seconds, as Instagram allowed users to create professional-looking pictures in seconds and share them.
Video is way more complex to edit than images, and the MyBlender team found the right development company, HyperSense to embark in such journey: To create the video version of Instagram.
The objective set for the project was ambitious: To create an app that allowed any user with a decently powerful phone to edit and share videos withing seconds. MyBlender set the bar at a 1:1 ratio: It had to take a maximum of 20 seconds of processing to render a 20 seconds video with quality results.
The final solution presented by HyperSense exceeded expectations and incorporated a lot of other functions to use as social media.
Having to keep the user engaged meant that speed of processing was essential to the project. The initial objective was for the processing ratio to be at 1:1, as explained before. This objective was achieved and even surpassed, with a 15 second video being rendered on a basic iPhone 5 in under seven seconds. After extensive research, the Blender Engine powering the MyBlender mobile app is now possibly the fastest video processing engine on the app market, with professional-grade videos.
The Creative Blends funcionality allows the user to use professional video techniques such as adding foreground graphics, animated text, music, sound effects, transitions, animated backgrounds, real-time filters and even Pan & Zoom transformations. The Blender Engine flexibility allows the MyBlender team to regularly update the mobile app and add new functionalities and filters for the users in hours.
This Engine can be used separately, adding the app functionalities to another existing app with a framework, integrating this powerful app with customized skins and branding to fusion them seamlessly, as the real tool behind it is the web-based ThemeMaker publishing platform, only delivered via the MyBlend mobile app. Hide full description
