The Eighty Three Creative App Development Team is a group of highly trained individuals that covers all aspects of taking a mobile app from concept to production, from designers and product planners, to engineers dedicated to mobile development, and backend engineers ready to tackle the intricate plumbing of an app that makes it all work.
We can jump in to your project at any stage in the game, from a sketch on a napkin to fully thought-out wireframes and design comps, and bring it to a production-ready product on any of the current major platforms. All work is performed by full-time, in-house employees, and not outsourced to an external company, so there is no ambiguity with the service and attention you will receive.
As a full-service marketing company, we can also provide solutions that extend far beyond App Development, encompassing full campaigns of any size.
City Electric Supply wanted a new way to engage with their customers, suppliers and employees that didn’t feel like an advertisement or a marketing campaign. Many of their branches were already running paper football pools, so expanding this idea into something that could reach a much larger audience seemed like a great choice.
Picks by City Electric Supply was developed by Eighty Three Creative as a native app for both iOS and Android. The game stored the 2017 NFL season schedule and users made their weekly picks up to one hour before kickoff. As the games completed, we tallied the scores of the user’s correctly picked matches, which were shown on the weekly leaderboard.
This approach had two main advantages. By asking the user for new picks every week, we kept high engagement in the app throughout the season. Clearing the leaderboard each week also gave users a level playing field and the opportunity to jump in at any point in the season and still reach the top of the charts and win prizes.
To make this a successful marketing campaign and build revenue for City Electric Supply, we reached out to some of the client’s more established vendors and sold advertising spots within the app itself. This revenue was used to award prizes to the top three places on the weekly leaderboard, which gave a great incentive to keep playing the entire season.
The goal was to keep some of the existing brand elements in addition to the app’s own branding identity to increase mindshare.
The overall design of the app was outstanding. Easy to use and great way to widen the exposure for third party companies to our customers and employees. Weekly giveaways kept the users engaged throughout the campaign, which provided excellent results in app activity and return users.