The new McDonald's app takes the user's preferences, behavior, location and the local weather into account to show more relevant and personalized offers. The app features personalized discount coupons, an optimized Restaurant Finder, product information, personal preferences and a lot more.

Everybody knows how to eat Nibb-it chips! But do you know how to make your own boomerang?

For Smiths, the leading manufacturer of potato chips in the Netherlands, Elements Interactive and Red Urban made a fun iPhone and Android app for kids to spend their summer vacation actively.

The Ga-erop-uit! ("Go outside!") app is designed as a booklet which offers four main locations which can be selected: forest, beach, park and heath. Each location contains 10 missions. There is such a variety in the missions that every young kid can spend hours completing them. The missions vary from playing darts with pine cones in the woods and making the highest 'dripping castle' on the beach to spotting different kinds of animal species in park. Each activity is clearly and friendly explained on the pages with a headline, test, recommended age and an illustration.

The more missions are completed, the more medals are earned and some of them are even get sent by email! When all 40 missions are completeed, you can call yourself 'Master of Nature' and Nibb-it will send you your well deserved must-have medal.

Try it now by downloading it for free from the Apple App Store or Google Play!