Internet technology is advancing, especially in terms of mobile communications and this in turn has meant that the world of internet shopping has also evolved. With the added functionality of being able to shop online using most modern mobile phones, many ecommerce websites are missing out on potential customers by not optimising a website for mobile phones. Mobile is changing the way we interact with the internet. Consumers are starting to have more confidence to purchase products online via a mobile device. Now is the time to leverage on this confidence by having your own mobile website.