By 2014, more people will go online from a mobile device than a desktop. Today's generation doesn't know a world without the Internet. They don't know a world without cell phones. They don't know a world without Internet on cell phones.
In other words, mobile is extremely important.
It's not enough to be ready for mobile technology. You have to be ahead of it. Your consumers have access to your brand wherever they are. How you fit into their mobile lifestyle is always at the top of our mind.