Smartphone use is and has been growing at an incredible pace. More people have access to iPhone, iPads, Android, Smartphones, Tablets and other mobile devices than ever before. Recent studies show that Apple's iPad already accounts for 1% of the World's global web browsing, while it is estimated that by the year 2015, mobile web browsing will be more popular than traditional desktop browsing.
The way in which people engage and access information about your business has changed significantly over the past few years. Most people view a mobile device as a useful tool to find products and services they seek, whether it is via a mobile app or mobile website.