A virtual fitting room (VFR) for a network of European multi-brand retailers selects clothes by superimposing items of clothing onto a customer photo.

VFR offers:
Identification of model's parameters from the customer photograph;
Selection of the model and size of the chosen item based on the attributes of the model;
Selection and visualisation of full outfits (of various brands if desired) taking into account the customer's preferences (casual, business style, evening wear, etc.);
Fitting of clothes with the help of a mobile device, online store or stationary fitting room;
Self-service in store;
Ordering clothes without visiting a store;
Faster fitting and less manual work;
Less workload on consultants and merchandisers and partial reduction of personnel as a result;
Sales growth;
Captivation of clientele through technological innovation;
Increased competitiveness through the use of technology.