The formation of Chicago Style SEO began years ago and galaxies away in the gaseous fog of a local real estate company. It was a vacuum of internet marketing where Rod was the operations manager and Ben soon joined as the marketing director. Ben immediately rebuilt the company’s website and initiated SEO and link building, and the real estate company subsequently enjoyed an incredible boost in its online presence, all amidst a very competitive keyword market. Ben started teaching Rod the specifics behind SEO and the dust clouds began taking shape.