There is nothing more humbling than getting excited about an idea only to find out you're not the first to have it! I wanted my business to be called WEB IT originally. I even had a cute little logo - you guessed it - a frog (say webit really fast). Get it? Well someone else got it too. Cute little frog and all. So I went for obvious. Local SEO, Web SEO Services and on and on. At the time, while there weren't many websites associated with domains using those terms, someone was smart enough to at least own their domains.