Why does your business need SEO services?

Abhinav Gupta
Abhinav Gupta, Director Mobility at Techugo
Published on Nov 07, 2017 in SEO Companies Resources
Why does your business need SEO services?

To get noticed and being utilized is the aim of every business, and to meet this demand, businesses try every possible measure in their reach and digital marketing has helped it into a great extent. The SEO (Search Engine Optimization) improves your visibility and is, therefore, a much-needed aspect of any business. Keep in mind that 93% of the customers prefer to look for products and services online.

As an entrepreneur, the biggest fear that surrounds you is: what if your business starts the development and expansion part, and then your customer neglects your business and doesn’t care to utilize your services? It can happen due to many reasons such as poor concept, unable to reach the audience and digital marketing.

With this piece the focus is only to draw your attention to the marketing glitches that can be controlled and managed if paying high attention to the mobile marketing aspect, then a much broader and wider consumer base will be covered.

Digital marketing has a much deeper approach, and it is quite a mesmerizing fact that SEO is a significant division of digital marketing, ceases down the clampdown noise of every competition and helps your business to get ranked and easily searched by the customers. SEO has tremendous benefits for your business, which helps a much refined and targeted audience to go to your business portal.


Look around you and you will be amazed to know that everyone is busy accessing the service in a way or another from the online portal, be it booking for a cab, be it paying bills and even accessing the official data, these are some of the most common facts that everyone deals with on a daily basis, and it clearly indicates that people prefer to access the services online. Many businesses consider that online presence is enough with a website, but in the cut-throat competition wagon of today, it simply doesn’t cut the big piece from the profit pie.

Unless your business is researched and found on the first page of Google, no one actually bothers to access your services, even if it serves a supreme quality, you need to understand that it never works with only a website.

There are approximately one billion websites available on the internet, with a new website adding into this number every day. The competition swells more and more. As a common perspective, we never look out for the second-page result of Google result and consider them not as an authenticated version and if reports are to be believed 78% of internet searchers do not prefer to land on the second page of Google result.

SEO carries a huge potential in bringing your business website on the top and first in the organic Google research, it helps your business to garner the required attention, just by including the SEO tactics in your business game, so the business ranking improves enhancing the brand awareness and the further success of your business.


SEO can be called the most affordable marketing tool that yields highly productive results. The best feature of SEO is that it is customizable as per the business needs and budget and can be molded accordingly with a consistent result.

SEO is thoroughly based on research, whether it is related to keyword analysis or any other SEO techniques, the SEO strategy needs to be different and unique for every business.

From a research and target user approach, certainly, SEO brings more fruitful results and increases the number of ROI in the longer run, converting SEO in a win-win situation wherein every single penny spent boosts the revenue.


As mentioned above, SEO works around the research and only hits the targeted audience, when a particular customer looks for a specific service, the potential customer searches online for specific keywords.

SEO lets every standardized service meant for a specific audience to reach its customers with the keyword insertion in the content. SEO works with minutest details pertinent to the targeted market such as user base size, the demand of keywords and many other aspects that determine what should go and to whom.

This identification creates a very smooth passage for the customers to access your services hassle free and in return you are able to serve the right user base with the right demand, resulting in a much bigger and impressive conversion rate.


Yes, it is true, every business has turned digital, and the significance of it is not hidden anymore, but there are still companies which are offering the considerable services, but have very weak strategized SEO services or not have them at all.

This turns the game in your favor if you integrate the most suitable and appropriate SEO strategies with the right keyword selection to address the needs of your targeted audience, and cultivate their attention by ranking first in Google’s organic search result.

Last but not the least, you need to understand that SEO is not a DIY project which will bring the results overnight, rather you need to be patient and must not forget that it is a time-consuming process that needs to be handled and managed carefully with an expert SEO company like Techugo.

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About the author
Abhinav GuptaDirector Mobility at Techugo

Abhinav Gupta is Director Mobility at Techugo- a Mobile App Development Company. Abhinav has a keen interest in technologies and is willing to capture every detail utilized within the space of innovation. He drives the best practices of process and t...

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