What are micro apps and why are they trendy?

Ajeet Singh
Ajeet Singh, Co-Founder at Algoworks
Published on Aug 30, 2017 in App Development
What are micro apps and why are they trendy?

There used to be this small bundle of mobile apps a few years ago. In recent times, that bundle has grown into an enormous territory, pulling and wrenching the whole mankind into it. People are now dependent on mobile apps for their day-to-day chores. But more than 70% of mobile app users believe that in spite of being truly engaging, these apps focus only on pushing content, losing the true essence of their original motto. All they do is portray a concise version of their websites.

This leads us to the fact that after the first use, 26% of installed apps are abandoned. And in the case of Android, the app loses 77% of its daily users within the first three days. Considering this, enterprises have started paying attention. ‘The simpler, the better’ philosophy has urged mobile app developers to build applications that narrow down to the few crucial actions users want to perform during the day and turned to developing micro apps: small package, big explosion.

WHAT ARE MICRO APPS?

Micro apps refer to those applications that are small, task-specific, consumer-oriented and provide highly targeted functionality, letting users perform a handful of easy tasks instantly. In comparison to the usual enterprise mobile apps, micro apps offer an experience that is more consumer-focused and are easy-to-use.

All that a user needs to do is “get in, interact, and get out with maximum efficiency,” says Adrian Bridgwater, a Forbes contributor. In the words of Network World contributor Mitchell Ashley, “one app icon takes you right into the app that doesn't do everything—just everything you want”.

THE DIFFERENCE BETWEEN MICRO APPS AND MOBILE APPS

Mobile application development usually tends to build apps that aim to do everything at once. Generally, mobile apps are nothing but an abbreviated form of prevailing websites or desktop apps that are intended to perform all the same tasks as their larger counterparts. This leads to troublesome, annoying and slow apps that cease to be efficient due to unnecessary and irrelevant functionality.

The concept of micro app revolves around two essential fundamentals:

  • quick, targeted, narrow, get in - interact - get out function, incorporated into a single mobile app.
  • performing tasks in real time, irrespective of whether it is personal or professional.

BENEFITS OF MICRO APPS

These small but powerful counterparts of mobile apps are loaded with many advantages:

  • The need to access what users are looking for in the business apps is similar to the personal apps, and micro apps make that accessibility very easy.
  • The user interface of these micro apps that the end users get is custom-made for distinct cases for which they are using the app.
  • IT firms get the benefit of agile development.
  • The user interface can be altered by designers for specific user type, set of devices, use case, app workflow, etc.
  • Users can quickly give feedbacks to organizations for testing and iterating purpose.

MICRO APPS AND ENTERPRISES

From an enterprise point of view, micro apps should be seen as some components to accommodate and integrate into a single installable app. Delivering wide-ranging competitive apps that allow a user to be more effective and more productive, and encouraging them to use these applications instead of other apps should be the final objective of the enterprise.

All this calls for actions that work in a quick yet cost-effective manner, and these micro apps can provide with the ideal balance. From back-end services to front-end UI, enterprises can constitute several specialized solutions and combine them together to create extensive solutions.

CONCLUSION

Micro apps typically avoid app stores and tend to load dynamically and directly into existing communication tools. The best example for this could be Facebook Messenger or Slack. These apps are generally based on HTML, but HTML is not the only app development tool to be considered this year.

For the micro app development companies to build cross-platform mobile apps with native UI and shared common code across all platforms, Telerik and Xamarin both could be used as frameworks that would offer a rapid and inexpensive route for speedy deployment.

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About the author
Ajeet SinghCo-Founder at Algoworks

Ajeet Singh is the co-founder of Algoworks, a company with more than 250 employees. The is, what is currently known as a "Technocrat". Ajeet Singh invests his time in building companies in new emerging markets. One of these new brands was, some time ...

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