Video-On-Demand: Are Movie Streaming Apps Going to Clear out Movie theatres?

Manish Jain
Manish Jain, Co-Founder & Managing Director at Konstant Infosolutions
Published on Jan 31, 2020 in App Development


My neck, my back, my Netflix, my snacks - There’s a bunch of stuff to keep you chilling in the fresh new decade, keep watching! 

A night out at the movies can prove to be very expensive especially when you factor into concessions, traffic, and parking. It all adds up to people binge-watching Netflix and other apps with a myriad of reality shows, TV series, and movies. This is far more convenient, less expensive and less of a hassle to just Netflix and chill. 

Theatre chains are obliged to fill empty seats, for which they are pulling out all the stops. Entice people for luxurious reclining seats, full-service restaurant-quality food and drinks – but fail to fill entire seats. So what does it take to get movie lovers off their couches and into the theater? 


Increasing Popularity of Movie Streaming Apps

People of all demographics are aware of movie streaming apps like Netflix, Amazon Prime, Youtube, Disney+, Popcornflix, AppleTV+, SonyCrackle, Showbox and Hulu, etc. These are the players that have brought video on demand at convenience. Users need to have a stable internet connection, must pay some prescribed subscription amount and enjoy at their convenience. 

People have a choice to select from multiple video streaming services available. Users looking for an entrepreneurial venture might want to consider building a video streaming app that targets a specific audience. They have plenty of opportunities to deliver quality and original content that people love and can’t find anywhere else. 

Marketers are obliged to look forward to up-and-coming streaming apps. People love original content – this gives a chance to monetize with strategic marketing partnerships and target audiences based on their needs. 


Three Business Model Subcategories of Streaming Video on Demand Service

  • Freemium 
  • Pay-per-view 
  • In-app advertising 
  • Subscription 

- Transactional video on demand (TVOD) 

- Subscription video on demand (SVOD) 

- Advertisement video on demand (AVOD) 


How to start a streaming platform?

The most basic type of movie streaming app like Netflix is based on the SVOD model – people always wish to watch quality programs at the lowest possible costs. Basic modules required to create such an app: 

  • Save-Up (Get investors on board, determine the startup cost, create a minimum viable product and adjust the code for your personalized platform) 
  • Analyze and study your target audience before releasing your app (platform must be tuned to what the audience wants – engage your audience through social media) 
  • Develop a tiered payment system – to attract paid subscribers 
  • Readily adaptable content required by the audience. 
  • Deliver fresh, new, amazing content regularly. 


Role of Movie Streaming Apps in Disrupting Modern Movie Theatres

While convenience, cost-effectiveness, and personalization are three important factors that make movie streaming apps like Tubi TV, Popcornflix, Yidio, Sony Crackle, SnagFilms, Pluto TV, Vudu, FilmRise, Plex popular, ShowBox, Netflix, Amazon Prime, and Sony Crackle, etc. 

Challenges 

Challenges that trouble the movie streaming industry are: Bandwidth Limitations, Devices Compatibility, Storage of Media Files and Ease of Piracy. It’s important to remember that when it comes to movies and video streaming, copyright is a major concern. This means that movie streaming apps are available in a limited number of countries. You might consider deploying a VPN rather than side-loading apps from unreliable sources. 

Technologies To be Considered To Create Movie Streaming Mobile Apps 

Technology that will revamp the movie streaming scenario in the coming decade will be AI, Cloud, AR/VR, Blockchain (cash wallets already widely used) – while some of these are already in process, some more advancements will bring industry to surface. The wide use of movie streaming apps helps users save time, cost and get to watch movies at convenience of home. Further movie disrupting apps offer personalized recommendations that encourage users to watch more similar videos and movies online instead of walking across to multiplex, purchase the tickets, tussle with ticket counter staff for applicable offers and get to watch the movie, gasp! 


In Closing

These movie streaming apps help bring fresh, new personalized digital content to people across demographics, anytime, anywhere. This calls for a safe, secure and delightful digital experience. On the other hand, in case of a non-reliable source of internet, users would rather download a movie rather than streaming it, check out our guide detailing how to legally download movies for offline viewing. 

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About the author
Manish JainCo-Founder & Managing Director at Konstant Infosolutions

Manish Jain is the co-founder and Managing Director of Konstant Infosolutions, a mobile app development company based out in India and the USA. Being a technology enthusiast with 15+ experience, his strategic advice and guidance have provided a compe...

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