Top Web Developers Interview: Uplers

Jaymin Bhuptani is the CEO at Uplers. Jaymin Bhuptani started his journey with a vision to lead the digital ecosystem of the business. He has always been a strong believer of ‘Focused-Approach’ strategy and has loved being around solution finders and critical thinkers. With a dire passion for adopting new market trends, exploring new opportunities, and scaling up businesses to unprecedented heights, he has evolved to adapt to new in order to stay ahead of the curve. Digital World is driven by real-time data and essentially by solving real-life problems. He strongly believes in the fact that the growth and success of any organization are driven by its work-culture, virtues, and values. Hence he fosters the ideology of ‘People-first’ at Uplers to build an inclusive culture - the one that facilitated them to be recognized as a ‘Great Place to Work’.

Founded in 2012, Uplers has more than 500 employees and offices in the USA, AU, Netherlands, and India. Here’s what Jaymin Bhuptani had to say about his company and the mobile world.

What does Uplers do? 

Firstly, thank you for having me here. Uplers is a performance-driven Digital Marketing Company. We are a powerhouse of India's best marketing teams. We excel in the areas of Web Development, Digital Marketing & Marketing Automation. Let me share our area of expertise in detail. Our web development capabilities have empowered businesses across the world in over 52 nations. 

Our Web Development Service Spectrum Comprises of:

• E-commerce Web development - Shopify and Magento
• Custom Websites Development - WordPress, HubSpot, Drupal, Joomla
• Web App builds- PHP & Dot net

Our profound techniques of Digital Marketing Services include:

• Paid Campaigns (Search & Social Media)
• Search Engine Optimization (On-page & Off-page)
• Content Marketing (Backlink Acquisition & Guest blog posting)

As a part of our Marketing Automation activities, we cater services including:

• Email marketing on various ESP (Email service provider) platforms (Marketo, Mailchimp, Salesforce & Bronto, and 40 others)
• Email Campaign Management 
• Asset Production Services

What has been your journey in terms of working with Clients?

One of the main reasons behind our excellence is we are opportunity seekers and growth-hungry minds. We have catered to everyone who has knocked at our doorstep - be it Digital Agencies, Web Agencies, Ad Agencies, PR agencies, and Consultants. And we have been fortunate enough to work with some of the incredible brands, including Disney, National Geographic, DHL, 21st Century Fox, and others. 

If you had to choose one category, what kind of CMS do you think is your company's pursuit? 

We predominantly work with WordPress CMS and HubSpot COS. However, we are CMS agnostics, so we have expertise with Shopify, Magento, Drupal, and other open source Content Management Systems.

What is the average budget of a Web development project? 

The obvious answer to which would be - "It Depends"! But to give you an idea, it would cost you an average of $2k. 

So, everything you develop is in-house, or do you outsource some of the services? 

Let me tell you, one of the significant benefits we relish is we have our execution teams based in India. Hence, we enjoy the privileges of acquiring the right talent, be it any service demanding any level of expertise. So, yes, we do everything in-house!

Which are the best projects that your company has developed and why? 

Not to parade, but till now, we have worked with more than 7,000 clients worldwide. So yes, numerous projects are influencing and helping a lot of our clients bring a tremendous surge in their business. We cannot name them, but currently, they are one of the market leaders in their regions and expanding like crazy.

Do you prefer to build with Front-end languages like HTML, Angular.js, or other Web languages? 

We believe headless CMS is going to create excellent opportunities for front-end developers. 

We currently use React, Angular, Vue with WordPress and other CMS to make sure the performance of web apps or websites is at par. The reason being, it's a norm now, and it's a future. Plus, the performance it gives over the traditional way of theming is impressive. It also gives us a tremendous amount of flexibility in using our front-end expertise, not worrying about back-end and integrating with any system. 

Let's focus on WordPress CMS & Hubspot COS. Which are the Pros and Cons of each service?

WordPress Pros
1. Open-Source and Free
2. Numerous Plugins Provide Additional Marketing Capabilities
3. Standard and Easy-to-use Platform
4. Thousands of paid & free Themes
5. Large Community Support Network
6. Fully Customizable Coding
7. Established and Trusted Platform
8. Built-in Blogging Capabilities

WordPress Cons
1. Integrations are Clunky
2. Plugins often rely on the Individual Developer to stay Updated and Secured
3. Not very secure - a common target for hacking
4. Lack of coordinated customer service
5. Mobile optimization is not guaranteed - you must choose a responsive theme
6. Limited built-in optimization or marketing capabilities
7. May require webmaster or developer middle man
8. Intricate designs are challenging to maintain and update

HubSpot Pros
1. Across-the-board Integration
2. Highly secure - comes with SSL
3. Speedy load times
4. Dedicated support team
5. Built-in mobile optimization
6. Built-in marketing tools
7. Detailed analytics & reporting
8. Visitor activity tracking
9. SEO capabilities
10. Fully customizable website design
11. In-context content editing
12. Works well for industries and companies of all shapes and sizes
13. Marketing automation
14. Dedicated development team means continued optimization & security
15. Free, fully integrated CRM
16. Turnkey solution

HubSpot Cons
1. Paid (starts at $200/month for the Basic package)
2. Costs go up as you grow
3. No server-side code
4. Large Enterprises may find HubSpot limiting
5. Hasn't been around as long as WordPress - still developing to meet website owners' needs
6. You'll need a HubSpot Partner Agency to customize the website platform

Which one will evolve more within the next five years?

Considering the market, we project HubSpot COS to boom in the coming five years.

Which CMS is the best in the market right now? 

There is not one CMS that turns out to be the greatest. Today, more than 300 CMS's are alive and kicking due to the variety of needs customers have. These CMS's fall under three categories

• DIY CMS Platforms- Squarespace & Wix
• Mid Market CMS Platforms - WordPress, Shopify, Joomla
• Enterprise CMS Platforms - HubSpot, Sitefinity, Magento, Sitecore, Drupal, Kentico, Umbraco

WordPress is by far the most used and preferred by agencies. HubSpot is a budding, all-in-one marketing platform that holds a healthy future. Sitecore and Sitefinity are popular among enterprises. So it is hard to say which one is the best; because it is the demand that drives them.

When it comes to your services, which ones are the ones you hold expertise on? 

As our home-page reads, we specialize in web development, digital marketing & marketing automation. 

What advice would you give to anyone who is looking for web development?

Before a head start, I would recommend you need to know what your business needs are and which CMS would be able to steward the same. For a better idea, explore the trend, do some market research, analyze it, and then decide which agency to partner with. 

Go to AppFutura's Uplers profile to get more information about their app development company.