Top Virtual Reality trends for 2018

Manish Jain
Manish Jain, Co-Founder & Managing Director at Konstant Infosolutions
Published on Oct 13, 2017 in App Development
Top Virtual Reality trends for 2018

The global Virtual Reality (VR) market is anticipated to make USD 26.95 Billion by 2022, distributed across different market segments. Here are the trends that will keep the ball rolling.

Virtual Reality holds the reins in the tech world now. It is one among the most powerful and important inventions in the community and is going to witness a wide-scale adoption by many tech leaders in the years to come. Last year, we witnessed the release of a number of headsets and VR gears from giants like Google, HTC, Samsung or Oculus, there’s a lot to explore in this field of science.

HOW VR WILL REVOLUTIONIZE THE BUSINESSES

Virtual Reality headsets have reached to supermarkets, classrooms, offices, malls, medical units and everywhere. It is about to absolutely change marketing and the ways of advertising. Business owners will be able to provide more knowledge-based and service-based businesses, that’ll be a rocket hit for customers of all types.

The technological innovation that we’re going to see in the next ten years will have Virtual Reality in the top position, empowering people to understand the world with an acute eye and blow off stress for the unsatisfied job seekers, for the kids to a doctor’s visit while they’re being treated.

Some of the many ways the VR headsets will make the future more exciting and profitable for the organizations, workforce and customers include:

  • Facebook’s Oculus Rift is already making strides in modernizing the gaming industry through the headsets showing the fascinating images and virtual landscapes in real-time. VR will provide an impressive and intense gaming experience.
  • When it comes to watching 3D films, Virtual Reality is the wide-eyed wonder. You can look around and see that the tiger is coming to you. You can see the action from different angles and feel the things that are running on the screen. Those 9D, 12D shows in amusement parks are making the crowd crazy and could change movie-watching forever.
  • Our vacation plans and short trips that could not convert because of the tight schedule or some other unforeseeable reasons can now be lived in the virtual world. These VR sets will provide immersive experiences where we can actually feel the pleasure of being at that place through remote tours to museums, tech parks, galleries or the places we wish to visit.
  • Healthcare will become much more interesting and deep-rooted as the doctors can wear the headset and dive deep inside the patient’s organs to be tested. Before the surgery, practitioners and trainees will have the opportunity to practice on a virtually real body/organ rather than on a plastic body. The technology will advance to an extent that in that virtual realm, the body will show the respective reaction to an action performed by the intern, which will create better-trained and better-performing surgeons for the future.

THE VR TRENDS

No matter what industry you hail from, VR interface is an escape to a brighter future and to stand out from competitors. Being an e-commerce storefront, the potential to let consumers try on their dresses and see how they look, to let them touch and feel the plush of the leather sofa before buying, is just quintessential. This will lead to deeply engaging experience for your customers, which will further surge revenue and profits.

If you’re making the leap forward with VR, here’s a roundup of the latest trends that we’re predicting to continue for the next decade:

Beyond sound and vision

Until now, we’ve only heard about headsets that enthrall our eyes and ears. But VR experts now are experimenting to satisfy other senses. In 2018 and beyond, we’re predicting gadgets that will treat our nose and skin with smell and touch. A totally sensory immersion is the next stage of VR, so it will be a power pack for the five senses of the human body.

Scientists are working towards virtual communication of touch, taste and smell by digitizing these senses. Wireless aromatizing device fans out the smell just like you perceive at the pastry shop or that of a wet ground.

Unity 3D gaming

Apart from all the progress that’s been made, Virtual Reality is still a widespread field for development with a potential to novel discoveries around every corner. Mobile and VR gaming is one such forward-looking venture. There is a considerable development in tasks at the hardware of Augmented Reality and Virtual Reality. Unity’s 3D game development platform is creating a stimulating experience for intense gamers.

Developers create a 3D geometry in Unity and metrics are used to transform objects from the world onto the screen. Unity 3D game development for Android and iOS is going to take a high jump in the industry and will continue to innovate.

Social activities will advance

Nowadays, there are more social media channels than the smartphone companies. None of us can escape the grasp of social media today and there is no wonder that social media is entering to the VR. Facebook has already started its 360-degree photos and videos live on feeds. As wearable VR technology has become more popular and affordable, many social media giants are applying it outside of video games and cinema.

Facebook has a newly developed camera-intense 360-degree recording device, Surround 360 that is equipped with 14 cameras. It aims to promote user-level interactions with their own social media channel.

Likewise, YouTube, Snapchat, Pinterest, Instagram are making efforts in the direction, to make a greater impact using virtual realities and augmented realities. Experts believe that 20 years from now, we’ll be using an entirely new platform we haven’t heard of.

Real-time shopping

The future of e-commerce and retail definitely revolves around VR. They are probably going to call it V-commerce and consumers shop till they drop. Retailers are urging to prepare their businesses for radical changes in the coming years. Consumers will be able to try on clothing and other products before they buy them. While shopping at home, you can try on any item you like and actually see yourself in it. Consumers will be allowed to download and print a 3D mold to ensure the comfort and fit. This is how retailers and e-commerce stores are progressing.

VR will be an essential part of retail’s future. More 3D experiences will be installed for customer engagement. The Chinese e-commerce giant, Alibaba has already revealed a shopping experience through its brand-new initiative Buy+ that added 30,000 people in just two days. A week later, this figure crossed eight million users.

Virtual Reality is not only limited to online stores but is reaching to brick-and-mortar storefronts. One recent example of VR shopping in a physical store is Ikea. Ikea launched its VR app in Australia that allows shoppers to experience in-store floor sets as if they were actually there and then make purchases, which are delivered to their home.

VR in advertising

VR is advancing at a rapid rate in advertising. Using Google Cardboard, Volvo puts its users in driver’s seat of the new XC90 SUV for a pleasing virtual ride. Top brands are getting their VR marketing in the right direction. In advertising, VR enters as a viable and exciting platform to delight and convince users for buying the product. It’s making high strides in brand-building trade. Connecting the audience with new possibilities, this VR technique is going to flourish in the advertising industry for several years to come.

THE GROWING DEMAND FOR VR DEVELOPERS

Indeed, since every industry needs a VR spark in the future, there is a compelling need of qualified VR developers and specialists who can develop mesmeric mobile 3D apps.

2018 and beyond will see a rise in the demand of hiring expert VR developers from top mobile app development companies like Konstant Infosolutions and IT services agencies. As more content is released, the years to follow will see an uptick in VR-related roles like marketing, advertising, development of VR hardware and more.

So, the real question is: Is your brand ready to adapt to the upcoming VR trends? If not, you should prepare to face the fate that has shunned many who have failed to evolve. So, better pull things together and submerge in the VR waters; it is time to put your innovation to action. Rest, you are all smart to understand this smart tech world. Hope to see your brand progressing in the VR development future.

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About the author
Manish JainCo-Founder & Managing Director at Konstant Infosolutions

Manish Jain is the co-founder and Managing Director of Konstant Infosolutions, a mobile app development company based out in India and the USA. Being a technology enthusiast with 15+ experience, his strategic advice and guidance have provided a compe...

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