Top Mobile Based Platforms for Effective ICO Marketing

Kabir Bedi
Kabir Bedi, Senior Technical Content Writer at SoftProdigy System Solutions
Published on Apr 10, 2019 in Blockchain Developers Resources
Top Mobile Based Platforms for Effective ICO Marketing

Cryptocurrency is constantly proving to be the most valuable invention in the domain of financial technology. Experienced Cryptocurrency marketers in India loaded with futuristic vision consider this popular Fintech trend as a spine they need to keep their business operations up and running effectively.

This is exactly where the concept of ICO comes into play. Some ICOs struggle to live up to their potential and hype. But some ICOs successfully exceed their potential with ease. Thanks to the quality of ICO marketing services utilized for this purpose.

What exactly is ICO?

ICOs (Initial Coin Offering) is somewhat similar to IPOs (Initial Product Offering). This concept is a fundraising mechanism Crypto ventures implement need to sell their underlying tokens in exchange of Bitcoins or either. Crypto ventures reward investors’ participation in the form of ICO Tokens.

What is an ICO Token?

According to the professionals in the domain of ICO marketing services, ICO Token something that does not exist. But it still has market value more than or equal to gold.

How ICOs are categorized?

Pricing method used in the token sale plays an important role to help categorize ICOs. There are various categories of ICO tokens. Some of these categories are as mentioned below:

  • Security Tokens
  • Utility Tokens
  • Asset Tokens
  • Reputation and Reward Tokens

Before we come to the point, it is important that you know the reasons why Crypto ventures prefer ICO to fund their projects.

Why Crypto Ventures prefer ICOs:

Well, there are certain reasons for it. For example:

You are no longer investors’ puppet:

21st-century business owners want to be in full control of their burins processes and operations. Fundraising via ICO is a medium for them to take decision vital business decisions independently. They no longer wish to be a puppet in the hands of investors. This is possible only through money and full control of their businesses.

Access to investors and funds from all parts of the world:

Globalization of ICOs is another reason why crypto startups prefer ICO marketing services to reach investors from all parts of the world. The purpose is to encourage them for investment/participation in their future crypto project and minimize the requirement of spending time on convincing local investors/participants for the same.

Your Crypto venture does not get delayed:

There is no central authority to take control of your crypto project and procrastinate relevant operations. ICO marketing services put business owners on to the driver’s seat and take and execute vital decisions immediately. This is something they need on priority to prevent their crypto venture from becoming yesterday’s stale news.

Coming to the point, ICOs become successful with effective marketing using various platforms. Therefore, which are the best platforms to market an ICO and utilize its potential to the maximum? This question often strikes in the mind of almost every crypto venture owner. Most of them are now looking for an answer to this vital question. Most importantly, they are now looking for relevant mobile solutions.

The answer to your question:

Before we get to the point, let’s first know some of the common ICO marketing channels utilized by reputed Cryptocurrency marketers in India. Here is the list for you:

  • ICO website
  • Social Media Accounts
  • Pitch Decks
  • A demonstration Video
  • Social Media Accounts
  • Email Marketing
  • Content Marketing
  • Paid Campaign Management
  • Use of ICO Listing Content Marketing
  • Community Management

All of these could be a great medium to access investment from all parts of the world for your ICO. But the one thing that you need to understand is the value of mobile-based platforms to help you market your ICO effectively. Mobile-based platforms could be a great way to let your potential investors know about the arrival of your ICO.

But which are the most popular and reliable mobile apps to help market ICO?

This is another question that you need to seek an answer to. It is because you are running your crypto venture in mobile apps era.

Coming to the point, App stores are now home to a number of mobile-based social media apps that offer everything needed to market your ICO. Some of these are mobile-based social media apps are as mentioned below:


Telegram tops the list. This instant messaging mobile app has now come a long way! The user base of this app is growing rapidly on a daily basis. More importantly, Telegram has been embraced by the crypto community. Some of the popular crypto ventures utilizing the potential of this social media platform in the form of mobile applications include but are not limited to CryptoRiyal, Ripple XRP, Obsidian, Binance, Koinex, DeCenter, and Cointelegraph, etc.

According to the reputed Cryptocurrency marketers in India, telegram offers you announce and market your ICO to more than hundred thousand people through one message.


It is actually a decentralized alternative of Quora. It is a platform that pays brands for their contribution in the form of content. Talking about Steemit app, it has everything required to help you raise funds for your futuristic Crypto venture/ICOs. This decentralized Q/A platform is gaining popularity among internet freaks and crypto enthusiasts fast. Thanks to the availability of robust Steemit for mobile users. It allows you to post content in any form to help market your ICO to reach potential investors.


This is another popular Q/A platform with billions of monthly active users. The platform also has its mobile app for users. Meaning, reputed Cryptocurrency marketers in India consider Quora as a perfect platform to announce and market ICOs. It is because millions of active users on Quora can reach posts or answers that you post for marketing your ICO.

Social media apps:

Social media has played a key role in the growth of Cryptocurrency and Blockchain technology. It is because social media platforms are home to billions of monthly active users. All of the popular social media platforms have their robust dedicated apps for mobile users. The list of these social media platforms includes LinkedIn, Twitter, Facebook, Tumblr, StumbleUpon, YouTube, etc.

All in all, the importance of mobile apps for ICO marketing has fast reached the next level. Thanks to the rise of mobile-based social media platforms and instant messaging apps like Telegram, Quora, Steemit, Facebook, YouTube, etc.

But you need someone who can market your ICO effectively on these platforms. It is because these platforms have their own marketing guidelines that only experienced marketers can understand them to execute your ICO marketing strategy. This is exactly what we do the best to be known as the best Cryptocurrency marketers in India.

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About the author
Kabir BediSenior Technical Content Writer at SoftProdigy System Solutions

I worked as a freelance content writer for The WebIT Solutions, New Delhi. Later, I joined Kodex Global Private Limited in Chandigarh for one and half month. After leaving Kodex, I served GnM Alliance in Mohali from 12th May 2015 to 20th February 201...

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