While it is true that most app creators can breathe a big sigh of relief once the mobile app has been given the final stamp of approval, it does by no means indicate that the work ends. The development phase of the process is indeed important, after all without the successful completion of this step there is no app to speak of.
However, there is a another set of tasks and goals that must be accomplished post development. One would logically think look towards marketing, promotion and advertisement as the next steps, and they would not be incorrect in their thinking, but this is just a fraction of what mobile app developers must think about after producing a successfully developed app. We asked for the input from some of our top mobile app development companies for their input on the work done after the developed app is delivered.
Maintenance of your mobile app
All apps, no matter how cleanly coded or well developed, may face some issues. Bugs will eventually crop up, it’s just a fact of life in the development world. The real question now becomes “who will fix this bug?”. Fortunately, the majority of mobile app development companies offer services that will help the app creator maintain stability and functionality of their apps. This includes creating patches and producing updates. The offerings typically differ from app developer to app developer, and from mobile project to mobile project. A simple tool app such as a ruler or flashlight may not require as many updates (if any), however large mobile apps such as games and fitness apps will need continuous service and updates to keep them fresh and engaging.
Once the app is delivered to the client, we provide free bug fixation for a few weeks from the time the app is delivered. After that, the client can choose from the various support packages we offer based on the number of hour slots assigned for the support work. We’re well reviewed and recognized for our support services post deployment.
We provide a set of services from bug fixing to backend maintenance of the products we develop in order to serve our clients with satisfaction and to build a prosperous ever-lasting partnership with them. In addition, we also offer free 1.5 year of maintenance and support to our clients and free wireframing to our prospective clients.
We are offering 90 days warranty for bugs. In terms of support, maintenance and updates we are offering two models of on-going support. In one model we reserve a capacity block for the customer, in which we can work on maintenance, updates or small improvements with a guaranteed response time of under 24 hours. The other model is an ad-hoc model, in which we do not reserve capacity, but in which the response time is not guaranteed and is dependent on our load.
Our quality assurance team checks the mobile apps for all the possible bugs and fixes them before the app goes live. We offer a basic technical support free of charge for two weeks after full project acceptance. If any unexpected problem arises after the product launch, we fix it immediately and provide our client with a report on problem solving and recommendations on functional maintenance.An additional ongoing paid support option is available upon request.
We offer free support of 4-6 months for app maintenance to every client, so in case of any further bug or development issue arises, we resolve it at no additional cost and make sure that the problem is resolved the earliest possible. This way our client’s business goal is not harmed.
Wakanda has an extensive support plan to help the evolution of a mobile project. For us, maintenance starts at the project's conception and the understanding of the business goals. From there, we use our Digital Factory architecture to streamline the development and the future releases of the product. Ultimately, our goal is to significantly decrease the maintenance costs and time to market.
Another important aspect is our in-house team (no offshore development). Our team will know the mobile project. This cumulative knowledge will be important when you need to improve a mobile app, or when the client needs extra resources to release a new feature, or need someone to solve an unexpected production issue.
Wakanda also provides a free and extensive set of tools such as: bug tracking, creating and managing support tickets, adding and following up feature requests, and managing cloud instances.
Mobile app marketing services
It doesn’t matter how well an app was developed if it will never be seen, used and shared. This is why many mobile app developers also offer marketing and promotion services. These offerings will usually help drive eyeballs to the app, acquire new users and at the very least help users find the app in the first place, whether it be done outside or within the app store. Some app developers may find it difficult to out down the developer hat and don the sales/marketing hat, but this is a service that clients sorely need and want. Developers must realize that success is not the mere completion of the app, but its overall success.
Some of the core services that we offer in mobile app marketing are App Store Optimization, press releases, mobile SEO, etc. All these help our clients to generate guaranteed ROI on the mobile app in the shortest possible span.
We offer mobile SEO, mobile and app focused PPC, AMP, PWA and App Store Optimization as well as app deep linking and indexation optimization. These all form part of overall SEO, PPC and social strategies along with conversion optimization and multivariate testing to push acquisition on multiple mobile platforms.
After the product is launched, our online marketing team provides the client with advice on SEO and App Store Optimization strategy, social media management, paid advertisement campaigns and ensure a high return on investment by diligently monitoring available metrics.
We provide help and advice on any type of marketing activities. The prioritized marketing channel depends on the product itself and its target audience. The basic marketing support is usually included by prior arrangement. We also have an option of developing a long-term marketing strategy and an ongoing consulting service.
We offer customized mobile and app marketing solutions to help developers promote their apps in every mobile app marketplace of their choice in order to gain maximum downloads. We offer mobile SEO, ASO, mobile retargeting, PR, content writing, articles submission will also be included in ASO, etc. We also offer promotional websites to our clients’ projects so their mobile app can create a stir in the market much before its launch, helping them to achieve a successful business revenue rate.
The Wakanda team has graphic designers and UX specialists to help the usability as well as the look and feel of the mobile app. We also work with a network of partners that will help the client with the pos-delivery marketing strategy.
In order to do marketing for mobile apps, we usually follow ad networks and mobile SEO.
Reviews from clients
Businesses, and that includes mobile app development companies, grow via word of mouth and referrals. In this day and age, this concept is taken to new heights with the introduction of real-time ratings, reviews and feedbacks. These may seem trivial at times, but remember that clients usually do their own research before committing to any mobile app development company. They are looking for experiences, dealings and feedback on the app developer from previous clients. Most mobile app developers take advantage of this by proudly displaying reviews and testimonials. App development companies should not only be asking clients to leave reviews, but provide a place for them to do so.
We at Synergo Group are technical people and we like to have our actions speak for ourselves rather than us tooting our own horn. We take pride in the fact that our esteemed customers, large and small, are willing to take the time and provide reviews for us on AppFutura or other directories, or even talk to our prospective clients.
We always encourage our clients to leave reviews about our work. Usually they use resources such as AppFutura and other portals.
We encourage our clients to leave their honest feedback and reviews of our work on AppFutura and other portals and websites where clients leave their valuable feedback. This process helps us create new and better app development opportunities for customers based on their given feedback.
In our website we have many testimonials and we make our implementations available to our new clients. For the day to day activities, our approach is to have a closer relationship with our clients by assigning an account manager to every project. The account manager is responsible for defending the client’s project and for keeping deliverables on time.
We love when we hear the feedback from our clients. And our clients love it too. Progressing with the aim to becoming the top offshore mobile app development company, we encourage our clients to leave their rating and reviews on the various research and review firms that have recognized Konstant among top app development firms. As we want to reach to the maximum startups, enterprises and brands and provide them the best, top-performing solutions to fulfill their business needs and grow as a brand, our reviews on different platforms help businesses know the quality of our services and solutions.
We give importance to the feedback and we encourage our clients to leave their reviews on numerous public forums such as Appfutura or Google.
The possibility to hire again the same mobile app development company
There is an old adage in sales that goes something like, “It is easier to simply keep an existing customer, than going out and finding a new one”. The same can be said in the highly competitive and often cramped mobile app development world. App developers should focus on producing such exemplary work and service that the client would not even dream of hiring anyone else. This is the mark of a true professional mobile app development company. The ability to produce repeat business is a goal of any company, but for mobile app developers it becomes especially crucial.
In fact, we receive requests for a second project from every customer. Often these are add-ons to the digital products we built previously. But when our former clients need to develop a brand-new product they also usually refer to us – it is always better to have a time-tested technology partner than to look for a new service provider every time.
We have over 80% business retention rate, clients assign their second and third project happily to us.
In our approach, we are looking to create a Digital Factory for our clients. We look at every project as a possible blueprint for other implementations and we will automate most steps along the way. Our Digital Factory mentality has proven to be very valuable to our clients, many have started other projects by leveraging the architecture already in place.
We hold up to 40-50% retention rate, which clearly suggests that our clients love to stay with us as we give special attention to each project that comes to us - be it a startup idea or a large-level enterprise app development. Being one of the top performers in mobile app development worldwide, they keep coming back to hire our expert mobile app developers and designers for all types of engagement models - including full-time, part-time and per hour basis.
We completely believe that 80% of your company’s future revenue will come from 20% of your existing customers, and thus, we ensure 100% client satisfaction for the first, second, third and every time they approach us.
We have a satisfactory iteration business rate of 30% among our clients.
Our client retention/repeat business rate is over 95%.
se days, mobile app developers cannot just employ linear thinking. They must see beyond the customers immediate need. The deliverable mobile app is only one part of the equation. There exists an entire world of work beyond the development of a successful app. There is maintenance work, update work, marketing and promotional work. There’s also the chance to grow the business itself by providing current clients a space to give reviews and feedback with which developers can use to attract new business.
fact is that the current mobile app development landscape needs “one stop shop” companies that can put together an amazing app, but can also provide the services that the client needs to truly make the app shine and be successful in the marketplace.
We are highly picked by our clients for our robust marketing strategies, which include the pre and post app launch support, helping the mobile app to gain its deserving recognition through our distinct marketing strategies. Due to this, many of our clients have received ample of app downloads and popularity for their mobile app within a week of app launch, to name a few: Fanzir & MyFollowUp have received tremendous downloads and appreciation from new users in a week-time.
Our post development customer support is one thing that brings our previous clients back with new business initiatives. Our goal is to make sure that our clients continue to realize the full benefits of their business app well after it’s launched. Our support team consists of experienced professionals who are trained to find effective solutions for anything and everything. We offer support via email and/or phone, providing us a real-time view of the problem, which further gives our clients a more timely and effective solution.
Keep in mind, always, that the moment your mobile app is published on the Apple App Store or Google Play is simply just the beginning of the journey.
you have some doubts to hire a mobile app development company, follow our guide before hiring the best company for your mobile app project.
you want to know more about mobile app development, join our developers forum discussions.