Top app development companies interview: Magneto IT Solutions

Nitesh Behani is the Co-founder of Magneto IT Solutions, along with Ronak Meghani and Bhargav Thakkar. Magneto IT Solutions was founded back in 2009 and has offices in India, USA, and Bahrain. Nowadays, this mobile app development company has a workforce of 75 employees and is targeting to grow to more than 100 app developers in six months’ time.

What does your mobile app development company do?

We expertise in bringing customer ideas to reality through our in-depth technical knowledge and deep understanding of various domains. We provide an end-to-end solution to our client covering both the web and app platforms and help promote them through our digital marketing strategies. We specialize in Mobile Applications, Web Applications, E-commerce, Digital Marketing and we offer complete IT solutions for organizations/individuals.

We have a strong Research & Development team which not only finds out the technical feasibility but is capable of solving any complex problems that might arise during the development process, thus ensuring high-quality output. We have flexible working models based on your need, depending if it is a dedicated team or weekly sprints. We have hands-on experience of working in niche domains like IOT.

What clients have you worked for?

Our clientele base is spread across various industries and domains like Food, Travel, Real Estate, Education, E-commerce, Healthcare etc. We do a detailed analysis of the industry that we work for so that we are able to provide the best fit solution to our clients.

Rockwell Trading, Lynkd, Décor Aid, Traffic NYC, Elitescreens, Membrandt are some of the top brands that we have worked for.

If you had to choose one category, what kind of app do you think is your mobile app development company’s specialty?

We have a dedicated team of experts for both Native and Hybrid platforms. We recommend the ideal platform for our customers based on their budget and scope.

We have a diverse portfolio of Applications that we develop but we specialize in On-demand Service, Real Estate, E-commerce, and E-learning Applications. We offer expert consulting to our clients based on the experience we have gathered on developing these varied solutions.

We have also developed Applications for Stock Market and IOT. These Applications need a deep understanding of the domain and terminologies to get the best output for the customer.

What is the average budget of the mobile apps you develop?

It is very difficult to give an average budget for a Mobile App because an idea (on which the app is based) takes shape over time causing requirements to change throughout the life of the project. A basic Mobile App project has a workaround budget of approximately $15,000 USD. The average cost includes the application development in both iPhone and Android platform along with a Web CMS and REST API integration.

For Startups, we have a strategy wherein we provide free consulting for an MMP (Minimal Marketable Product) to minimize their initial cost burden and have a workable prototype for a quicker ROI.

Do you develop all mobile apps in-house or do you outsource some parts of the process?

With a dedicated team of Application Developers, Web Backend Developers, API Developers, UI Designers, Project Managers, Business Analysts Quality Analysts and an in-house Digital Marketing team (which helps create a strategy for marketing an Application) --we provide a one-stop bundled solution to our client covering all areas of mobile app development from creation to promotion.

We do not believe in outsourcing parts of the Applications we work on as that can hamper the quality of output and disrupt the entire process and flow impacting timelines, causing customer dissatisfaction and ultimately leading to a failure of the Project.

We follow the Agile method of project/process management; thus, we maintain a dedicated team for each project with weekly or bi-weekly sprints which ensures smoother delivery of the Application and helps in keeping the expectations of the customer aligned with company goals.

Which would you say are the best mobile apps that your company has developed and why?

We have done a lot of interesting and challenging projects which need a lot of analysis. I would like to quote the examples of two platforms that we developed for our client, which showcases our strength in both the front-end and back-end side of the Application.

The client’s idea was to build a tool that could generate multiple e-learning application with the same template that can be customized for each end-user. We developed an integrated dynamic solution with a customizable template which could be controlled from a builder web-based system. Elements in the template like color, fonts, splash screen etc. can be changed and a CMS controls all the content added in the Application. The system was deployed in cloud-based AWS server.

I am unable to share the links with you since it is under NDA but we can show you a demo on request.

The second pick is an IOT based Application which was pretty challenging since we had to work with firmware to develop this Application. The application is called LYNKD and it is available on Google’s Play Store.

Do you prefer to build mobile apps with native, hybrid or web languages?

Firstly, we analyze the business and functional process of the Application request at hand. Based on the complexity and requirement, we decide on the platform of development.

We prefer Native over Hybrid or Cross platforms, simply because you can take advantage of the default features that Native offers compared to Hybrid or Cross platforms. Moreover, Native is much more reliable in the case of iOS Applications especially due to the ever-changing guidelines of Apple (which has become very strict on approvals of applications developed in Hybrid or Cross platforms).

Let’s focus on iOS and Android mobile app development. Which are the Pros and Cons of each platform?

I am thinking from a user’s perspective while comparing both the iOS & Android platforms.

• Market Share- Android has the largest market share and hence more users compared to iOS which makes it an absolute necessity to have an Application in Android platform.
• Standardization- Apple is the sole manufacturer of iOS devices while Android has scores of manufacturers across various countries which makes it difficult for an Application to be tested in all the devices which is much easier in IOS.
• Distribution- Apple provides with a “test flight” platform to distribute Application for testing to various users. Android doesn’t have the option of sending the APK file for testing to all its users at once.
• Time- Google Play Store takes around 2 hours to approve an application on the store while Apple Store takes a lot more time to be approved.
• ROI- With respect to App Monetizing, Apple users spend much more than Android users and thus, more money could be generated through an iOS Application but on the other hand, the number of Android users are much more. So, there is the possibility and scope of generating more revenue.

Which one will evolve more within the next 5 years?

Let’s first get some facts straight-- As per Global Stats, Android has the largest global market share of a whopping 76.61% (as on Sept’18) while iOS has a mere 20.66%. If you go by this data then certainly Android is far ahead than iOS in terms of reach and user base.

If you go by data then certainly Android has a larger scope of evolving compared to iOS. Moreover, all the major smartphone manufacturing companies are using Android OS so everyone would like to have an Application in Android platform for sure.

Which device is the best in the market right now?

At the moment, there is a rat race in the mobile manufacturing industry with companies competing to provide low-cost smartphones with advanced features. Be it Apple, Samsung, One Plus, Google, everyone has their own uniqueness and it purely depends on one’s usage pattern and preference- the device one would love to use.

I am personally a fan of iPhone and would recommend it. I have used all Apple devices and have a good experience with them. There is a high degree of standardization and sophistication in all iOS devices backed by a strong operating system which ensures longevity and great performance. The Applications also perform better in iOS devices than some of the Android phones.

And which device do you feel more comfortable developing an app for?

Honestly, as the owner of a Mobile Application Development company, I am comfortable in developing Apps in any platform and for any type of device. But If you ask about preference, I would go for iOS platform since Android has so many players and difficult to test the Application for so many devices. However, Android Applications are much easier to develop (even in Native) compared to iOS Applications which are much more complex.

Why is AppFutura useful to you?

It is a great medium to showcase your company’s work to potential customers. It keeps you updated with your competitors and helps you to perform better than them. This platform gives you a chance to be reviewed by your customers which eventually helps in generating confidence among the potential customers.

You can get more information about Magneto IT visiting their AppFutura company profile. Find more Top App Developers on our directory.