Top app development companies interview: Digital Authority

Michael Reddy is the President of Digital Authority. The mobile app development company was founded in 2016 by Codrin Arsene and himself. It is located in Chicago, the United States. The mobile app development company has 35 mobile app developers and other IT professionals.

Michael Reddy has worked with Fortune 100 companies in a variety of roles: media mix modeling, statistical modeling, test and learn, product/program/project management, process improvement, loyalty program management, and web analytics.

Michael’s area of expertise is the intersection of Product Management, Product Development and Analytics. He has repeatedly obtained outstanding business results using insights gained through analytics to drive decisions in product and business management. Michael Reddy has led product management teams through the entire journey from analytics strategy to testing and learning.

Let’s see what Michael Reddy has to say about Digital Authority and the mobile app development world.

What does Digital Authority do?

Digital Authority Partners is a digital agency based in Chicago delivering digital experiences that customers love and the buzz that companies need. We create products that engage customers through the result of painstaking planning and execution. We have extensive product, design, UX, analytics, and development experience working with startups, mid-sized and enterprise clients globally.

What clients have you worked for?

We've worked with major companies like: AthenaHealth, Dolby, Sears Holdings, Kroger, Mindshift, Jimmy Jazz, and many others.

If you had to choose one category, what kind of app do you think is Digital Authority’s specialty?

We specialize in iOS applications.

What is the average budget of the mobile apps you develop?

We work with medium to large companies, with an average budget of $75,000.

Do you develop all mobile apps in-house or do you outsource some parts of the process?

We provide end-to-end mobile app development from ideation to marketing. We believe it's in the best interest of the clients to work with one company who understand their needs.

Which would you say are the best mobile apps that your company has developed?

We manage mobile app strategy for the number 1 physician app in the US with over 2 million users. We are responsible for monetization of the app, user experience and increasing engagement of those users.

Do you prefer to build mobile apps with native, hybrid or web languages?

We prefer native applications because they are faster, native look and feel, easily access the device hardware/software leading to an overall better user experience.

Let’s focus on iOS and Android mobile app development. Which are the Pros and Cons of each platform?

iOS Pros

iOS users make more money than Android users.
iOS users are more likely to spend on in-app purchases.
Faster time to market. Easier to code/less time to code.
Easier to QA because there are fewer OS versions.
Most users are on the latest version of iOS.
Better user experience through less form factors to have to design for.

iOS Cons

Fewer people on the iOS platform.
iOS SDK takes a lot of time to learn/get used to.

iOS Pros

More people on the Android platform than iOS.
Staggered releases.
Better in-app monetization tools.

iOS Cons

Most users are not on the newest version of Android.
Spend less time in the app.
More code and takes longer to develop on Android.
Fewer automated QA tools.

Which one will evolve more within the next 5 years?

iOS will likely stay consistent over the next 5 years.

Android will continue to outgrow the iOS market worldwide, especially in emerging markets due the lower cost and more applications.

Which device is the best in the market right now?

The iPhone X due to its powerful set of new features:

TrueDepth for its new front facing camera
Massive screen to display rich content
FaceID to more easily unlock the phone
AI engine to enhance AR/VR

And which device do you feel more comfortable developing an app for?

We are familiar with both iOS and Android development.

We suggest to our US customers to develop first for iOS for a few major reasons: iOS users spend more and earn more, iOS allows for faster time to market, easier to QA, most users are on the newest version of iOS, and the OS allows for a better UX through less form factors to have to design for.

Why is AppFutura useful to you?

We signed up for AppFutura to allow us to expand our business worldwide.

Go to AppFutura's Digital Authority developer profile to get more information about them.

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