Top app development companies interview: CreateAppsHere

Published on May 11, 2018 in App Development
Top app development companies interview: CreateAppsHere

Guillaume Kloof is the founder of CreateAppsHere, an app development company located in Amsterdam, Netherlands. The company was created back in 2011 and has 20 employees. Guillaume Kloof set up CreateAppsHere right after finishing his studies at the Vrije University of Amsterdam.

Here’s what Guillaume Kloof had to say about his company and the mobile development world.

What does your mobile app development company do?

As the main engine behind CreateAppsHere, I noticed that our clients usually had two major needs; the need for tech development but also the guidance to get the most out of their tech. There's been plenty of times that clients want an app but don't have a clear plan on which features they want exactly, or how that app needs to get utilized in order for business objectives to be achieved effectively. For this reason we divided our team of experts into two main groups:

Tech team

Developers: making sure that all web and mobile application projects are developed as efficiently as possible

Designers: delivering intuitive designs tailored to the ideal user for the intended web and or mobile application.

Project managers: competent project managers that keep you in the loop of the entire project and with the expertise to give some additional insight for even better results.

Business development team

Growth Hackers: making sure that we analyze the current state of the client's business and work to cause more growth.

Marketing consultants: did you know that more than 36% of startups fail due to a faulty marketing approach. Our marketing consultants work alongside of you to make sure that you target the right market segments.

Funding experts: some startups that have developed their app and are looking to expand with funding, we have a team that will assist you in this journey to getting funded.

What clients have you worked for?

Here are a couple of projects that what we've worked on, based on these two groups:

Planet 911

For Planet 911, our team had to fine tune the client's app idea. Our team validated the idea and proceeded to help the client decide which features to use, while being able to structure a business behind the app. From there,we guided the client through the process of developing the app itself, followed by a marketing strategy to best promote the app.

State of Digital Publishing

For this project, we helped the client to get his platform, more in line with what his members and visitors are looking for. We evaluated the interface of the platform and positioned the features to more prominent locations, for a better user experience.

Other than this, the client needed help to grow their Facebook presence, which we did, growing the engagement from about 2 views per post to 100+ per post.

EMRE Publishing

This client came to use with an idea, which we tailored into a fully functional website, iOS and Android app plus a Google Chrome extension.

It was definitely a nice project to make the client's visions into a fully functional app, basing everything on marketing research which we did to make sure that we could attach a strategy for the development of the application.


The client needed help defining a platform for beauticians and differentiating himself from his competitors. Other than that, we assisted in helping to segment the client's most attractive market segment.

If you had to choose one category, what kind of app do you think is your mobile app development company’s specialty?

For us, we enjoy the challenge of helping a client navigate from one point to that higher level. For example the above mentioned EMRE publishing client where we made his vision of a online publishing studio come to life. On the other end, we also enjoy figuring out how existing innovative startups can grow further such as State of Publishing.

It can be quite difficult for clients to get the most out of their tech and for that reason, we don't just develop web and mobile software, we also guide them to connect their business goals to their tech. Other noteworthy apps are:

  • PT Tracker
  • Recordense Voice Recorder

What is the average budget of the mobile apps you develop?

$9,000 - $40,000

Do you develop all mobile apps in-house or do you outsource some parts of the process?

Depending on the workload, we have two trusted outsourcing partners who we collaborate with. The pros of outsourcing for us, are that we can take on many more projects than we previously could for a slightly lower rate, which is also a bit convenient for the client.

As for the cons, we always need to stay sharp and up to date with the communication to avoid misunderstandings. This is the reason why we also have one of our own project managers to make sure that all requirements are well understood by all parties.

Which would you say are the best mobile apps that your company has developed and why?

The two projects that we're most proud of to date, are the previously mentioned Planet 911 and the EMRE Publishing app. We worked on Planet 911 when all of the police shootings took place in the US, when mostly unarmed suspects were shot and killed. We were very proud to help others through this app, to alert others of their situation.

With regards to EMRE publishing, it was more a professional challenge, where we had to work on everything from scratch.

Do you prefer to build mobile apps with native, hybrid or web languages?

Our preference goes out to customer satisfaction while keeping our professional pride. Some projects can easily be done through a hybrid approach while others require a more native approach. With every project, we assess the requirements of the project along with the available budget, before advising our clients on the development approach.

Especially with regards to security, we prefer developing apps native, to ensure the best quality work.

Let’s focus on iOS and Android mobile app development. Which are the Pros and Cons of each platform?

For us, we have a bit of mixed feelings about it. Our business development team prefers Android because it is easier to showcase to clients and their partners, plus quicker to approve in the Google Play Store. Meanwhile iOS is a bit more stricter and takes days, if not weeks to approve an app, which can significantly slow things down, especially when being on a strict timeline.

Our developers on the other hand prefer iOS above Android because iOS is a bit less fragmented.

Which one will evolve more within the next 5 years?

In my humble opinion, Android is looking to clean things up a bit while iOS is constantly looking to evolve while maintaining their high quality. So, iOS.

Which device is the best in the market right now?

To be honest, I'm actually looking forward to the new SamSung Galaxy s9. Ultimately it's what you want from your phone and what you're used to. For example, the typical iPhone user, has problems with anything that's not an iPhone, due to the several hand gesture shortcuts that the iPhone has. The same goes to other major brands, although it needs to be mentioned that Apple (iPhone) has the strongest brand out of the rest on the market.

And which device do you feel more comfortable developing an app for?

For me, I'm a Samsung Galaxy fan, although I must admit that I wasn't too impressed with the s6.

Why is AppFutura useful to you?

AppFutura is useful for me because it has such useful pro accounts that can make the right eyes come to me and my team.

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About the author

AppFutura has been around to list IT companies and marketing agencies for some years now. During this period, the team has published hundreds of AppFutura tips but also important information for the companies to know more about a specific topic of interest. Among some of the articles, you will find different posts of AppFutura team members that are not quite recurring contributors, like our CTO or our finance controller, as an example. From AppFutura tips to improve your presence online on our directories or some information regarding our company.

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