Anjali Surana previously worked with Synergy Computers. That’s where she started her career as a Software Engineer, progressing finally to the position of Team Lead (Microsoft Technologies) until 2005. Synergy started as a product company, mostly building tools for Schools and Institutions. It is here that she learnt everything about product development, from product design and development to marketing and client interaction, onsite deployments and maintenance.
Being a small company, each of them had multiple roles to perform, and that greatly enhanced their learning in many directions. Anjali Surana grew from just developing code, designing optimal databases, to fine tuning products for performance, and finally architecturing software.
Here’s what Anjali Surana had to say about her mobile app development company and the mobile world:
What does your mobile app development company do?
Synsoft Global is a prominent offshore development and design company operating form India. We pride ourselves in offering valuable solutions for various businesses.
The huge surge in the demand for mobile applications is coherent with the rising usage of mobile devices for daytoday businesses operations as well as for personal convenience. Being at the right place at the right time has proven undoubtedly beneficial for Synsoft. In the past five years, Synsoft has boomed in the mobile application development market, whether native, or cross-platform. Our strength has been in delivering complete solutions as we have a distinct crew for each role: Project Managers and Team Leads, UI and UX Designers, Mobile Technologists, Web Developers, and a devoted team of QA personnel with access to a multitude of devices.
Synsoft’s mobile development expertise encompasses the following:
Our major experiences have been in:
Which would you say are the best apps you have developed and why?
One of the finest Mobile apps that we have developed is the AutoNCab taxi hailing app. It is not just a mobile app, but includes a complex backend and an administration website.
What started off as a small venture for requesting cabs through an app, soon turned into an elaborate, smooth operator in the ehailing space! AutonCab has been rolled out as an Auto-centric service that aims to connect the city’s people to its Autorickshaws, through the app.
Synsoft brought together various levels of expertize in Android native development, iOS native development, web server development, UX designing, etc. As the pilot rolled out with minimal features, a very keen response was received, and the app requirements grew deeper gradually evolving the app into an elegant taxi hailing app including advanced features like Promotions in the form of Coupons and Discounts, Payment Gateways and Wallet services like PayTM, Dynamic pricing, and more. The administrative website too developed into advanced features like giving snapshot of the entire service in real time, advanced reporting, notifications, etc.
Another interesting and exciting app developed by us is the Instagram type Photo/Video sharing app. Besides photo and video sharing, friends and groups, following and followers, Image filters and image tagging, it had a Competition mode that acted as an engagement for users to post great pics, and also to vote for the best pic. It was an amazing experience working with the conceptualizers of this idea. At that time, we were new to using Parse as a backend, but that did lead us to achieve another niche expertize that we can now leverage from.
Which apps would you have loved to develop and why?
Snapchat is an app that everyone knows about. As an app developer, I simply love this app! I am intrigued by the unusual concept it brought! And it didn’t stop at that... The small but magical changes brought in regularly keeps the users hooked on. I am also a big fan of the User Experience it brings to the forefront. Although Synsoft keeps getting new and interesting apps to work on, I am sure Snapchat is something most of my team would have loved to work on.
Another app that I would have loved to work on would be one based on the crowdsourced marketplace model. Something like Instacart, with users being connected to personal shoppers who shop for ordered items and deliver them to the customers.
Which are the 5 apps you use the most on a daily basis?
Other than the basic (Mail, Calendar, Google Maps, Skype, Wikipedia Mobile, LinkedIn and Facebook) apps that are inevitable for my daily working, the following are the next level of apps that I use regularly:
Which mobile device is the best in the market right now?
I am a total iOS person, and IPhone 6 onwards are the ones I would vouch for.
What kind of device/platform will be the next big thing?
The obvious thing for me to mention here seems to be Wearable Technology like iWatch and Android Gear. Although they are in their nascent stages, it is expected that they will grow into the next big thing. They will probably do everything that a phone does today, and with the IoT evolution, their usage could only be limitless. The ever growing demands on time, on having control over our surroundings, and on our safety, are the prime most factors that drive our evolution today. IoT and Wearable technology may have a long way to tread, but are the probably on their way to help us achieve these factors. So it is obvious that they will be our future.
Why is AppFutura useful to you?
I have just started using AppFutura, and the few things that I liked here are:
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