Top App Developers Interview: Binmile

Avanish Kamboj, the Founder and CEO of Binmile, brings a wealth of tech and leadership experience to the table. His journey began as a Developer and eventually led him to the role of Engineering Manager at BrickRed Technologies, where he worked with global clients and garnered recognition for his contributions. Notable awards such as Best Employee and Star Performer highlighted his impact during this seven-year tenure.

After BrickRed's acquisition by 3Pillar Global, Avanish continued to shine. He managed software developers, played a key role in delivering the 7* Fitness Luxury app, and earned the title of Best Employee of the Year. His journey led to a Director of Engineering role at MobiMedia Technology Services India Pvt. Ltd., where he implemented several cutting-edge solutions out of which, one is noteworthy, a beacon-based system for a luxury retreat.

In 2016, Avanish embarked on his entrepreneurial path by founding Binmile. This global custom software development company has since served over 200 clients worldwide, offering world class software & custom solutions across diverse sectors. Avanish's strategic vision and commitment to innovation have driven Binmile's success, making him a trusted leader in the ever-evolving tech landscape. His two decades of expertise continue to inspire teams and shape the company's journey toward digital transformation and innovation.

Here is what Avanish Kamboj has to say about the mobile development world.

What does your mobile app development company do?

Binmile is a leading mobile app development and digital transformation company. The company specializes in guiding businesses towards the digital age, offering a comprehensive suite of software engineering and consultancy services. What truly sets us apart from the competition is our strong commitment to innovation and capability to solve complex business challenges and technological issues.

Over the past five years, we have built a team of over 350 technology experts and served more than 200 clients worldwide spanning across 15 diverse industry sectors. At the core of our offerings is a wide range of services, including Digital Product Engineering, Software Product Engineering, Web and Mobile Application Development, Product Development (SaaS), IoT (Internet of Things) solutions, and top-tier Quality Assurance services. As a trusted ServiceNow partner, we also specialize in delivering high-quality Enterprise IT Service Management Advisory and Consultancy, further enhancing our clients' operational efficiency.

One of our key strengths lies in our ability to cater to a diverse clientele, ranging from Fortune 500 companies to large enterprises and tech innovators. We collaborate with these organizations to revolutionize the way they operate, driving value. To date, we've crafted digital products and solutions for more than 180 global Independent Software Vendors (ISVs), Fortune 500 giants, and small to medium-sized businesses across various sectors, including High Tech, BFSI, Healthcare, Education, E-Commerce, Insurance,  and Manufacturing.

Our software products aren't just lines of code; they're transformative tools that empower leading brands to reinvent their business models, boost revenues, and optimize development timelines and operational costs. In essence, Binmile is the compass that guides businesses on their digital journey, helping them thrive in an increasingly interconnected and tech-driven world.

What clients have you worked for?

We've had the privilege of collaborating with a diverse range of clients across various industries, delivering tailored solutions to meet their unique needs.

In the financial services sector, we partnered with Sinar mas Multi Artha (SMMA) and Aldiracita Sekuritas. For SMMA, we provided both front-end and back-end development, along with QA services, covering areas such as Investment, Trading, and Crypto Apps. Our engagement with Aldiracita Sekuritas focused on front-end development and QA services, enhancing their Investment and Trading Apps.

Within the Payments sector, we worked with PeLocal, delivering full-stack product development, support, and maintenance. PayMonk also sought our expertise, where we excelled in backend development (JAVA) and ongoing maintenance support.

Our collaborations extended to the E-commerce and Direct-to-Consumer Brands sector, where we provided back-end and full application development using Node.js for GlobalBees and Ecco Shoes.

In the USA's market, we partnered with TAI Services, crafting custom applications to meet their specific needs. Our team of expert frontend and backend developers, UI/UX designers and testing analysts are working on the project towards developing the complete website from the ground up and giving it a new look and feel that resembles the company and speaks to the target audience.

We've also made a significant impact in the Edtech space through our work with Edureka, providing Python and ReactJS development services.

Lastly, our expertise extended to domains such as Astrology and Matchmaking, where we did end to end application development for InstaAstro.

These client partnerships demonstrate our versatility and ability to excel in a wide range of industries, consistently delivering high-quality solutions that align with our clients' goals and objectives.

If you had to choose one category, what kind of app do you think is your mobile app development company’s specialty?

Our mobile app development company boasts a versatile range of specialties, making it challenging to pinpoint just one category. However, if we had to narrow it down, we excel in the following key areas:

• Cross-Platform Development (React Native and Flutter): Our proficiency in cross-platform development using technologies like React Native and Flutter stands out. We developed a cross-platform app for a global e-commerce brand, allowing them to reach a broader audience across Android and iOS with a single codebase. This approach significantly reduced development time and costs while maintaining a consistent user experience.
• Native Platform Development: While cross-platform development is a strong suit, we are equally adept at crafting native apps for both Android and iOS. Our native app development skills shine when we need to harness the full capabilities and performance of a specific platform. We've created native apps that offer optimized user experiences and leverage platform-specific features.
• Automated Testing with Katalon (Android) and Swift (iOS): Quality assurance is paramount in mobile app development. We specialize in using Katalon for Android app testing and Swift for iOS app testing. This expertise ensures that the apps we develop are thoroughly tested, reliable, and free from critical issues, providing users with a smooth and bug-free experience.

What is the average budget of the mobile apps you develop?

The average budget for the mobile apps we develop typically ranges around 35 lakhs for end-to-end development.

Do you develop all mobile apps in-house or do you outsource some parts of the process?

We exclusively handle all mobile app development in-house, ensuring streamlined communication, rapid decision-making, and stringent quality control. This approach encourages collaboration among our diverse team, resulting in effective problem-solving and innovative solutions. While in-house development offers several advantages, including quicker delivery and enhanced security, it also requires ongoing skill development to stay ahead in the dynamic tech landscape.

Which would you say are the best mobile apps that your company has developed and why?

We take pride in the exceptional impact delivered through our mobile app development projects. Some of our standout creations include:

• Siminvest: With Siminvest, we achieved remarkable results. We accelerated development speed by up to 45% by adopting Agile methodologies. This effort culminated in a super stable application with negligible issues. By introducing an automation pipeline for regression testing, we reduced manual effort by 50%. Leveraging automation and CI/CD pipelines, we improved the delivery cycle by 50%. Notably, we embraced DORA Metrics to maintain speed, quality, and stability, ultimately delivering a fully functional application within just 8 months of project onboarding.
• Nanovest: Our collaboration with Nanovest yielded significant outcomes, including a 5X increase in new app installations and an impressive 87% improvement in CSAT scores. We also witnessed a remarkable 6X enhancement in Ratings and Reviews on Playstore/Appstore, showcasing the substantial influence our work had on user satisfaction.
• PeLocal: The impact of our work with PeLocal was equally transformative. We accelerated development speed by up to 45% with the implementation of a CI/CD pipeline. Development time was reduced by 30%, and we swiftly onboarded over 500 merchants within the first two weeks of the MVP launch. By implementing a Payment Reconciliation Engine, we substantially reduced payment settlement issues to less than 10% and disputed transactions to less than 5%. This resulted in an overall improvement in the company's business performance by up to 40%, with zero application downtime and a 50% reduction in development costs through open source tools.
• AI Web App: Our AI web app project aimed to streamline business processes by 30%, enhance ticket response time by 95%, and boost customer satisfaction rates by 75%. Furthermore, we achieved an impressive 89% accuracy in optimized responses to customer queries, significantly improving user engagement and interaction.
• GlobalBees: The impact of our work with GlobalBees was truly transformational. In less than six months, we increased the total brand count from 1 to 30. We achieved a staggering 500-fold increase in monthly orders processed in real-time through omnichannel pipelines. Automation best practices led to an 80% reduction in manual processes, while core system development uplifted the business and expanded the customer base. Most notably, we witnessed an astonishing 40,000% increase in monthly revenue, demonstrating the substantial influence our work had on their growth trajectory.

These success stories exemplify our dedication to delivering exceptional value to our clients and the profound influence our mobile app development projects have on users and businesses alike.

Do you prefer to build mobile apps with native, hybrid or web languages?

We believe in a versatile approach to mobile app development, leveraging a combination of native, hybrid, and web technologies to cater to our clients' diverse needs.

• Native Development: Native apps are our go-to choice when we aim to harness the full potential of a specific platform, be it iOS or Android. This approach allows us to deliver a highly responsive and optimized user experience, capitalizing on platform-specific features.
• Hybrid Development: Hybrid apps offer the advantage of code reuse across multiple platforms, reducing development time and costs. When the project requirements call for a balance between performance and efficiency, we turn to hybrid technologies like React Native and Flutter.
• Web Technologies: For projects that prioritize cross-platform compatibility and web accessibility, we employ web technologies such as React JS and Next.js. These frameworks enable us to create progressive web apps (PWAs) and responsive web solutions, ensuring broad accessibility across devices and platforms.

Our preference for these diverse approaches stems from our commitment to delivering the most suitable solution for each unique project, considering factors like performance requirements, budget constraints, and target audience. This flexibility allows us to tailor our development approach to align perfectly with our clients' specific goals and objectives.

Let’s focus on iOS and Android mobile app development. Which are the Pros and Cons of each platform?

Certainly, when it comes to iOS and Android mobile app development, each platform has its unique advantages and considerations.
iOS App Development Pros and Cons:

Pros:

• Premium User Experience: iOS devices are known for their high-quality hardware and software integration, leading to a premium user experience.
• Strong Monetization: The App Store typically has higher user spending, making it a lucrative platform for monetization.
• Security: iOS is renowned for its stringent security measures, which can be crucial for apps dealing with sensitive data.

Cons:

• Stringent Approval Process: The App Store's review process can be strict and time-consuming, potentially delaying app releases.
• Limited Customization: iOS devices offer limited customization options compared to Android, which may restrict certain design choices.

Android App Development Pros and Cons:

Pros:

• Wider User Base: Android has a larger market share globally, offering access to a broader audience.
• Customization: Android allows for greater customization and flexibility in app development.
• Faster Release: The Google Play Store typically has a quicker approval process, allowing for faster app releases.

Cons:

• Device Fragmentation: The Android ecosystem comprises various devices and versions, leading to fragmentation challenges in ensuring consistent app performance.
• Monetization Challenges: Users on Android tend to spend less on apps compared to iOS users, which can impact monetization strategies.

Our approach to choosing between native and hybrid development depends on the project's specific needs. If the app requires leveraging native OS capabilities, we opt for native development. On the other hand, when building apps for public interfaces where native capabilities are not essential, we often choose the hybrid model to balance performance, cost-effectiveness, and broader accessibility. This strategy allows us to provide tailored solutions that best suit our clients' objectives and target audiences.

Which one will evolve more within the next 5 years?

Both iOS and Android platforms have substantial room for growth in the coming five years. The trajectory of evolution for each platform will largely depend on the specific business needs and problem statements they aim to address.

Both platforms will continue to innovate, introducing new features, capabilities, and tools to enhance the mobile app development landscape. The choice between iOS and Android will remain highly context-driven, with businesses selecting the platform that aligns most effectively with their target audience, market reach, and desired user experience. Therefore, the evolution of each platform will be closely intertwined with the evolving demands of businesses and end-users.

Which device is the best in the market right now?

The determination of the best device currently on the market is highly contingent on geography and territories. Both iOS and Android devices have a substantial impact, and their popularity can vary significantly from one region to another. Factors such as user preferences, market availability, and regional technological trends all play pivotal roles in shaping the device landscape. Consequently, there isn't a one-size-fits-all answer to this question, as the choice of a "must-have" device largely depends on the specific context and location in question.

And which device do you feel more comfortable developing an app for?

We maintain a high level of proficiency in developing apps for both iOS and Android platforms, and we feel equally comfortable with each. Our approach prioritizes adaptability and expertise across both ecosystems. This balanced approach ensures that we can cater to the diverse needs of our clients, regardless of their chosen platform, enabling us to deliver top-quality apps that align seamlessly with their objectives and target audiences.