Top 6 Ways to Improve User Experience For Mobile Website Users

Kiran Beladiya
Published on Sep 30, 2020 in Web Developers Resources

In today’s competitive world and digital era, customers have more options than ever for purchasing online products. Many companies or organizations are offering handy services which can be availed at the user’s fingertips. This means that every online business must find a way to convenience customers to choose them over their competitors.

In nutshell, one of the best ways to attract customers is to offer them a seamless user experience with your mobile website. If they find your mobile website convenient, user-friendly and hassle-free, then they will visit your website again and make some purchase from it. As per the survey report, 71% of successful businesses believe that users become customers when they find your UX more attractive and intuitive.

When it comes to mobile websites, it starts and ends with the user. The important and prior factor of any successful mobile website is its seamless and convenient user experience - UX. Without having a better understanding of your target audience’s behavior, patterns or psychological underpinnings, as a business owner, you will not be able to develop a mobile app or website to satisfy the thirst of customers.

A report shows that 50% of mobile users will not purchase a product and leave the transaction process if they find a poor user experience. Moreover, 61% of users will leave the website if they don’t find a product that they are looking for.

By just launching a mobile-friendly website or app is not enough for the customers. Users who browse and use desktop websites expect the same user experience when they visit the websites from the mobile. No user wants to visit a website that has been squeezed to fit and not compatible with the smaller screen size. So, you have to make sure that your visitors should enjoy your mobile website as compared to desktop. Hence, you have to provide an intuitive user interface for mobile users. If you still have not got a clear idea, you can surely contact the best web design company or hire web designer from them. They will stand up to your expectation which eventually helps you gain more traffic on your website.

In this article, let’s discuss some ways to improve the mobile user experience for mobile website users.

Why Do We Need Mobile-friendly User Experience?

Developing and launching a website consists of many aspects. Having a mobile version of the website is one of them which cannot be neglected.

1. Design For Your Customer’s Device

While developing a mobile website, you need to understand the behavior of users. It’s quite different from the way they operate, navigate and browse from the desktop websites. Google research says internet users who browse from their mobile devices are usually goal-oriented. They want everything to be found with easy and quick search of what they are looking for, without shuffling any pages or wasting any time.

This means, neat, clean and simple website design helps users find a product easily and access information quickly on their own terms. You must display the elements and have a proper layout that can be seen and readable without zooming in.

Therefore, it’s important to consider every factor and detail to provide a better user experience to mobile users.

2. Create Attractive Call to Actions

Whenever a user lands on your website, what do you want them to do? Having said earlier, mobile users are goal-oriented. Thus, you have to give them the right direction through call-to-action to turn them out into a customer.

Generally, CTA buttons can create a huge impact on your business. A case study shows that when a website made its CTA button attractive with color, it had 122% higher click rates.

Hence, if you are putting a CTA button, you cannot put it anywhere. You have to consider every factor like the color combination, its size, content and position. You can also simply put “subscribe us”, “buy now”, or “get a quote” content in bold letters and make them easy to read and click. As per Apple, a normal CTA button should have a minimum size of 44 pixels to make it more readable and noticeable.

So, a little call-to-action button can have a huge impact.

3. Keep Few Forms

As a matter of fact, nobody would like to fill out lengthy information on forms. Moreover, it’s very tedious and not recommended to fill out forms on mobile devices. Therefore, it’s necessary to step into the shoes of your users and understand their preferences. This is the easiest way, you can allow them to access the information that you have for them. If you are designing a form for mobile users, you have to ensure to include only necessary fields.

Also, make a font very clear and bold which can be seen and readable without any adjustments. The content field must be big enough to grab attention and clickable enough to make the processing of filling out forms as convenient as possible.

4. Use Images Wisely

Internet users have become smarter and faster at judging company websites when they land on it. They can make their mind up by just having a first glance from your web page. Since your web page contains various products or services images, users can easily identify the line between real and stock images. This can create an impact on their mind.

When they visit your website, they can easily identify the photo if they have already seen it somewhere or not. If the image is a stock photo and not unique, it can decrease their trust.

Apart from this, as we know the size of an image can be different than desktop and laptops. Thus, it can only cover a small portion of its content. Therefore, it’s always advisable to use the images to illustrate and summarize your points.

Images can be a challenging task for mobile app developers as they take more time to load than normal text. That’s why it’s necessary to use a minimum amount of images and put compressed images. This works beautifully on mobile devices without taking any load.

5. Optimize Your Website Speed


Everyone hates waiting on a website to load. Waiting for a page to load is the most frustrating experience. As per the recent study, more than 44% of the users will leave your website if it takes more than 4 seconds to load. Moreover, while considering the SEO factor, Google also gives more preferences to those websites which load faster.

If you own a WordPress website, there are many plugins such as W3 Total Cache, WP Super Cache and many more that help you speed up your websites.

6. Add a Search Option

The most important element for every user on the website is a search. When you are developing a website, consider a search option as an element to navigate for users. When you are considering a mobile website, you cannot take a risk of losing a customer by not allowing them seamless navigation within a website. A search option may help users to find easily what they are looking for on your website. For example, if you own an eCommerce website, then the search button is the most important element on your website’s homepage. Apart from that, you can also make a search option visible across all other pages.

Wrapping Up

Well, there are plenty of methods to make your mobile website more appealing with intuitive user experience. However, before considering the above factors to increase revenue and conversion on your mobile website, it’s essential to understand that the idea of developing a mobile-friendly website is to offer easier navigation and better user experience. Make sure you add only relevant and proper elements to your website and eliminate unnecessary elements, content, images and buttons.

If you follow the above tips for your mobile site, then there are high chances of gaining popularity among users and generating more leads. Contacting the best website design company may take you to the path of success by implementing the above methods for your website. So, what are you waiting for? Reach out the web design services company and flourish your mobile website.

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About the author
Kiran BeladiyaCEO at The One Technologies

I am a Co-Founder of The One Technologies, having a rich experience of 15+ years in the IT industry. Between my busy schedule, whenever I find the time I write up my thoughts on the latest trends and developments in the world of IT and software devel...

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