The ultimate guide to opt for a mobile app development platform

Manish Jain
Manish Jain, Co-Founder & Managing Director at Konstant Infosolutions
Published on Nov 13, 2017 in App Development
The ultimate guide to opt for a mobile app development platform

Mobile app development is not as easy as it seems. Neither for mobile app developers nor for business owners. Both face the dilemma of picking the right mobile app strategy to beef up their mobile presence. One of the key questions is whether to include a mobile app development platform (MADP) in the development lifecycle or not. This indeed is a significant decision that needs to be taken before starting the project development.

While the question is always the same, the answer varies depending on the industry and business type, company’s requirements and focus. Unlike always, this time we aren’t going to write any comparisons to tell you how one is better than the other. Instead, we want to build a more mature understanding of how to pick the right MADP when deciding the best mobile strategy for your company.

Most importantly, though, the key factor to consider is how portable it is across mobile platforms. The aim is to provide your users the finest mobile experience out there. We’ll proceed by explaining the different scenarios to invest in a MADP tool. Each business scenario will entail a distinct benefit and tell you why investing in a mobile app development platform is a good bet.


This is what each of the startups and enterprises wants. Before their idea gets executed by anybody else in the market, the startup wants to nail it as a pioneer in the market. And this is absolutely the right step towards gaining an edge. The date of the app launch is poised to make a major impact on the traffic and revenue generation.

So, the first foot to walk here is choosing for faster development. Clearly, app developers must address a range of mobile app use cases for consumers or across the enterprise, and one of this is launching early. But there is a catch here- the extensive variety of mobile devices including tablets, smartphones, wearables and iPads pull the app developers back.

No worries, we have the solution with us- the MADP. The definition says, “MADP is a type of software that allows businesses to rapidly build, test and deploy mobile apps for smartphones and tablets”. So, the development across platforms is as easy as a MADP tool. Because that’s what the MADP does. MADP encourages quick development to deploy the functionality on multiple platforms rather than developing a single native app.

MADPs also offer pre-built plugins that can be directly called by the mobile app developers into their code, thereby reducing development time and time-to-market. Using the rapid mobile app development (RMAD) approach and drag-and-drop capabilities, MADP allows quicker development.


One mobile app development company outdoes the other because it delivers cost-effective development. This is yet again important in a mobile strategy. Of course, you need a quality product but this doesn’t mean you’ll put all your savings in just the development. There are various other business processes like app marketing, upgrades and improvisations that will demand investment.

While mobile app developers abroad come with an expensive tag, top mobile app development companies in India are more affordable without any quality trade-offs. Most of them use MADPs for smart development. MADPs cut development expenses by offering a cross-platform development framework that will work on one-code-fits-all approach. Here, the same app can be developed across multiple platforms using the same effort and time, which leads to fewer development hours and thus, lower development costs.

Mobile app development companies don’t need to build an infrastructure from the start, rather they can deploy the previous code across other new devices, with a slight change in UI design and elements.

In addition to code reuse, mobile app development platforms also reduce costs for administrators by providing the back-end services that are necessary to support the entire development lifecycle. This further eliminates the need to separately invest time in back-end coding and hosting services. In a typical MADP, there are standard APIs available for app development and for integrating outside systems to the existing app.


By providing several pre-built functionality and features, mobile app development platforms allow the expert app developers to work with other native iOS and Android apps of high-priority. Cross-platform app development is easy and does not require extraordinary expertise. App developers with decent knowledge and experience in developing mobile apps can easily work with MADPs.

Top mobile app development companies can benefit with MADP by involving their more experienced developers in other complex projects while these can be handled by junior developers. Consequently, since MADP implements rapid mobile app development strategy, the company can work on multiple projects one after the other, delivering them before the client’s timeline, building stronger alliances.

This will also be a great advantage for the app owner as they can start their app marketing at the earliest and start generating revenue.


With features growing more robust each day, MADP offers flexible project development, which is a big relief to smaller organizations as they can deliver faster and cheaper apps like never before. These MADPs are so self-explanatory that non-technical professionals can also understand the basics and pursue to transform their startup idea into an app product.

Some of the major highlights that lead to flexible app development by MADP tools are a centralized cloud (web) interface for building and publishing mobile apps, built-in analytics for measuring app performance and user metrics, tools for testing and monitoring mobile apps, multiple deployment options like on-premise data centers, private and public clouds.


Much of the mobile app developer’s time while developing an application is invested in back-end coding. As most mobile apps depend on third-party integrations, this feature of MADP tools saves on a lot of developer’s time.

Modern app developers can also cut down a decent cost that’s associated with security and management that they will otherwise invest in using third-party data services.


All things considered, mobile app development platforms are a goldmine when you have limited time, resources and budget. The quality of your end-product won’t suffer here. In fact, it appeals to many large-scale enterprises who need quick apps for their internal working. The prime focus of MADP tools is to provide rapid, low-code development, many of which offer a free front-end integrated development environment (IDE) for deploying mobile apps.

The overall User Experience (UX) will be consistent across multiple mobile platforms. So, it’s like the apps are auto-synced with the device they run on. Mobile app development companies do not need to involve highly skilled developers to create apps using MADP, the junior app developers can take on the task and come out with best-performing solutions.

If this is your first app development project, try using a MADP as a part of your mobile app strategy. Your first app should launch as early as possible and should also enable a more scalable infrastructure (for back-end services).

To your surprise, MADP tools do not only work for simple apps but are addressing the complex needs of chatbot app development, conversational UI channels, modern wearable development, as reported by Gartner. Gartner also compared MADP with rapid app development tools and other low-code tools and concluded that MADP is the best combination of tools, technologies and components for developing custom mobile apps.

You may not be aware but there are some great options of MADP tools available on the market. Tech leaders like Oracle, Kony, Salesforce or Microsoft provide cutting-edge, cloud-based mobile platforms. Interestingly, many of the top app development companies have their own mobile application MADP built that provides hybrid and web app development capabilities. You can choose one from them without breaking your bank.

Find more top mobile app development companies worldwide on AppFutura.

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About the author
Manish JainCo-Founder & Managing Director at Konstant Infosolutions

Manish Jain is the co-founder and Managing Director of Konstant Infosolutions, a mobile app development company based out in India and the USA. Being a technology enthusiast with 15+ experience, his strategic advice and guidance have provided a compe...

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