The Ultimate Guide for Mobile App Marketing

Ojus Sharma
Ojus Sharma, Co-founder and CEO at APPLIFY
Published on Nov 06, 2019 in Mobile App Marketing
The Ultimate Guide for Mobile App Marketing

The next step after you are done with the development of your mobile app is to introduce it to the world. No matter how awesome your product/app is, if it isn’t smartly marketed, it’s of no good use. Bear this in mind that telling people about your mobile app and persuading them to install it in their smartphones is a different game altogether.

Fret not, I have been in the industry for more than 8 years, here are some tips you can fit into your existing marketing plan to make your mobile app development more effective than ever. Have a look:

1. Research target market and demographics

Before you outline any marketing strategy, research your target audience and identify your ideal customer base. Learn about their interests, age group, gender, profession, and demography to build the customer persona.

It also makes sense to keep an eye on who your competitors are, what they are doing, and how they can be outsmarted. If required, get inspired by their marketing strategies to strengthen your mobile app position in the app store market.

2. Apply pre-launch marketing

The number of mobile apps is increasing at a humongous rate. As per the sources, the number is projected to grow to 258 billion by the end of 2022. If you want to stand a chance to get your mobile app noticed, start marketing for your app before it is even launched in the app store.

It helps to gain the initial attention and create a buzz around your app that could boost the number of downloads when the app has just rolled out in app stores.

3. ASO - App Store Optimization

Believe it or not, app store optimization (ASO) is a crucial piece of the mobile app marketing puzzle. In simple words, it is the process of optimizing mobile apps to boost the mobile app ranking in an app store’s search results. Higher the app store ranking, the more visible the app will be to potential customers.

The ultimate goal of ASO is to drive more traffic to your app’s page in the app store and persuade them to download your app.

4. Make the most of social media networks

All the major social media platforms such as Facebook, Instagram, Twitter, YouTube have massive fanbase so there is no chance to miss. As mentioned in the first point, once you know your potential customers, it’s easier to target them on different social media platforms.

Facebook and Instagram allow you to run paid ads to promote your app and target the right people by knowing their digital habits, search interests, and so on.

5. Devise a content marketing strategy

Content marketing is all about driving growth through blog posts, reviews, and guest blogging. It is a long-term strategy that takes time to bear fruit. That said, it can effectively drive traffic and conversions for mobile apps, if used the right way.

If you want content marketing to work for you, spend time getting the content right. Go for the right type of articles that either has a strong connection to the product or appeal to the general public.

6. App reviews

90% of consumers consider reviews and ratings to be an essential part of their app evaluation process. So ask for app reviews. Submit your app for reviews on blogs and video channels.

Reach out to influencers and pitch them to review your app. You can also ask them to share the review in their blog posts and other social media platforms.

7. Community building

Build a community by contacting your existing customers and ask for their feedback on App Stores. Having more feedback than others is also a sureshot way to up your App Store ranking.

Besides, you can also create a community by adding your existing customers to Facebook and LinkedIn groups or online forums and portals. Trust me, it will make your app more popular than others in your field.

Wrapping up

As we have discussed ample mobile app marketing strategies, it is up to you if you would like to implement all or just a few of them. Whatever you do, remember that the mobile app promotion strategy is an essential part of your branding and marketing. If necessary, you can also seek help from incredible app development agencies like Applify to get your app noticed and downloaded.

I hope these strategies and tactics will help your app reach your target audience and achieve the growth you desire.

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About the author
Ojus SharmaCo-founder and CEO at APPLIFY

Ojus Sharma is an app geek and the Co-founder and CEO of Applify, an award-winning app development company. He helps accelerate businesses and startups through their digitization process. When not working, he can be found honing his photography skill...

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