The trio that is going to define the marketing future for developers: Beacons, Bluetooth and Mobile

Seasia Infotech
Published on Mar 11, 2016 in Mobile App Marketing

There is no hotter topic in marketing today than beacons. These small objects which transfer location information to devices based on Bluetooth Low Energy (BLE) have distorted our imagination, conjuring up visions of constant offers being poured onto customers as they march the aisles of their favorite grocery store.

Mobile app developers know that this is the feature, that's why Seasia Infotech has found that this evolving location technology includes:

  • Beacons require the exact blend of software and hardware. BLE is required as beacons leverage the Bluetooth hardware on most new smartphones and digital devices. A mobile app is also required to interact with the beacons, conveying the location information provided by the beacon to a server and then attaining the appropriate content back from the server to exhibit on the customer’s mobile device.
  • Beacons empower rich experiences beyond offers. We all enjoy saving money and brash offers to us via beacons will be a widespread use case. Though it is possible to offer a deeper level of commitment. Based on location, retailers can allow the ability to validate a mobile payment or provide enhanced provision such as brewing your favorite latte as you enter your local coffee shop.
  • Beacons offer marketing attribution. Marketers have long struggled to provide precise attribution models for their campaigns. With beacons, marketers can ascertain unique individuals who visit a store and thus can determine with precision the effectiveness of their digital marketing operations.

Using the beacon podium, including Google Proximity Beacon API and Eddystone, mobile app developers can:

  • Enable your apps to respond to the user's context through beacon attachments.
  • Monitor the status of a marine using the Eddystone telemetry frame and the diagnostics endpoint.
  • Influence the Physical Web.


The Google beacon platform comprises of the following mechanisms for developers:

  • Beacon devices
  • Eddystone format
  • Proximity Beacon API
infographics seasia beacons

Beacon devices

Beacons are light weighted devices that transfer information in the form of Bluetooth beacon frames, such as Eddystone, at pre-defined intermissions. Dissimilar frame types can usually be interweaved by a single beacon, for example transmitting 100 Eddystone-UID frames trailed by one Eddystone-TLM frame and then restating.

Beacons can be driven by a battery which can last for over a year. Beacons can also use a peripheral power source. The beacon's battery life is prejudiced by the rate at which the beacon diffuses its message and the power level of the broadcasts. These factors also influence detection expectancy (the interval between the user's device being near the beacon and the successful analyzing of the beacon transmission by the device).

In order to work with Google APIs, beacons must be provisioned with some primary settings (instance ID, namespace ID, frame format and so on) and then listed using the Google Proximity Beacon API.

Eddystone format

Eddystone is a vulnerable beacon format advanced by Google and planned with limpidity and robustness in mind. Eddystone can be discovered by both iOS and Android devices. The Eddystone arrangement shapes on lessons learned from working with industry companions in existing organizations, as well as the varied beacon community. A number of different types of problem can be included in the frame design, including:

  • Eddystone-UID: A dense unique ID.
  • Eddystone-URL: A compacted URL that once analyzed and accessed, is directly usable by the client.
  • Eddystone-TLM: A chunk of telemetry information containing beacon status and runtime values.

The Eddystone arrangement is held on GitHub.

Proximity Beacon API

The Google Proximity Beacon API permits you to register beacons with Google and to manage data linked with the beacons that your project uses. You can also associate supplements with beacons.

Attachments contain capricious data which is securely held on Google's servers. You can use attachments to deliver data which is exacting to one or more beacons. When your app discovers a particular beacon or set of beacons, you can serve the supplement data back to the user with the Nearby API or the beaconinfo.getforobserved technique from Google Proximity Beacon API.

When you submit supplement data to the Google Proximity Beacon API, it can perhaps be used in numerous ways:

  • Beacon attachment data and beacon registration data are used to empower context-aware experiences in your apps and any other app you select to share them with.
  • Beacon registration data may also be used to mend the API and allied Google services. For example, if you ally your beacon with a Place ID via the Proximity Beacon API, this registration data will be used to increase the precision of Google's Place Picker.
beacons seasia

Since attachments are warehoused in the cloud, the Google Proximity Beacon API provides an accessible, low-latency way to manage and update the data related with your arrayed beacons. This warrants that your users always see the state-of- the-art available data and eradicates the need to physically re-provision beacons.

The diagnostics constituent of the Google Proximity Beacon API helps you to observe your fleet of recorded beacons, providing a means to discover when individual beacons perform bizarrely. Seasia Infotech can help you with this if you want to post a project in our platform that involves beacons.

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About the author
Seasia Infotech
Seasia Infotech
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Seasia Infotech is a CMMI Level 5 company based in India. This certification level is only awarded to enterprise-grade companies with well oiled processes and a proven track record. Seasia Infotech, delivers all kinds of projects, no matter the size and complexity. Their services include Android and iOS app development, cross-platform development, mobile marketing, IoT development, software engineering and QA services.

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