The shape of things to come in app development

Mallow Technologies
Published on Feb 10, 2017 in App Development
Ok Google

Nowadays the primary activities like shopping or booking a taxi are done with the help of mobile apps. So where do you think the app development will stand in next 5 years?

The shape of things still to come in the future course of time for app development is talked about in this article by the mobile app development company Mallow Technologies.

A gradual decrease in the use of traditional websites/browsers

It is said that 90% of mobile time spent by users are in apps. Mobile web browsing has been pushed back because of the rising availability of apps in the app store.

Here are some interesting info regarding app usage statistics as in the year 2015_

  • Men in average spend 3 hours 45 minutes per month in mobile web and 29 hours 32 minutes per month in apps.
  • Women in average spend 3 hours 46 minutes per month in mobile web and 30 hours 58 minutes per month in apps.

Today, mobile devices available for both Android and iOS come with massive inbuilt storage which allows the user to install more apps in the devices. Earlier, most utilities like booking movie tickets, news updates and general search were done through traditional browsing and activities were accessed through web pages. But currently the scenario is changing, the number of apps available in App store/Play store is gradually increasing in a good phase and people are slowly migrating to apps from webpages. The preference is increasing as the apps are just a touch away.

Hence, there is a shift in usage pattern of users. It is observed that mobile users are more inclined to apps rather than web pages.

Businesses have to create apps

In order for a business to create visibility and reach a wide audience, businesses are forced to create apps. In the year 2016, the number of smartphone devices shipped globally was 1,959 Million. Hence, reaching a wider audience at a lesser cost through an app which is more efficient and smarter.

A mobile app plays an important role for a business:

  • Serves as a direct marketing channel
  • Provides value to customers
  • Builds brand and recognition
  • Understands the customer's need
  • Improves the engagement with customers
  • Builds/Boosts customer loyalty

It will become a basic necessity for a business to create an app in order to band together with their customers and build the brand value. In order to survive in the competitive market, an app can play a major role for a business in future.

Mobile app analytics

Download count of an app does not mean anything for a business. Most apps that are downloaded are uninstalled within the first 90 days of installation. When an app is uninstalled the download count does not get affected, hence, download metric can not be considered as a success measuring metric and it does not help the app in any way.

Analytics can help a business to understand the user's app usage. When you have the data you can focus more on what the users need and remove the unwanted features which are not used by an individual. In the future, businesses will have their hands on behavioural data like never before. This will help businesses to analyse and improve the mobile app experience to become more interactive.

Universal cloud-enabled apps

Google is already coming out with this idea called Instant apps. Instant apps make the mobile app available to the customer without downloading it. The app is streamed to the user like a web page content. This streamed content still functions like the traditional mobile apps.

This cloud-enabled service will be a hybrid between standalone “app” and traditional “website” as a form of content experience into Instant apps.

Digital assistance on mobile apps

Digital assistants seem to have a greater scope of development in the future course of time. Digital assistance will change the way a user use a search engine to a more of an assistant based search in future. Presently, digital assistant apps like Siri and Ok google are in the nascent stage of development. These apps are popular and getting much smarter every year. Apps like Allo, which is integrated with Google's digital assistant is a good example for the digital assistance apps that are available now.

This is the hot area of development in the present trend. Based on the trend it is clear that digital assistance will become a dominant one in the market.

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About the author
Mallow Technologies
Mallow Technologies
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We at, Mallow Technologies, take pride in delivering quality mobile and web applications. We do not just make apps, we make dreams come true. Are you ready to make your dream come true? Then get your ideas transformed to an app with us.

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