No matter how amazing or revolutionary a mobile app is, no matter how much potential it has to help users or bring joy to their lives, the truth is that it cannot be deemed a success if users are never made aware of its existence.
An app is not a success if it doesn’t get seen. An app is not a success if it does not get downloaded. An app is not a success if its popularity never grows. Unfortunately, the majority of people and businesses that want to create mobile apps don’t really realize or appreciate this. Many believe that simply launching an app is enough, even a great one, is enough to secure success and the riches that are sure to ensue, but seasoned developers know that this is simply not the case.
Those that have ever had to deal with sales in the non-digital world know that proper marketing is critical to the success of a product. Great marketing spans the chasm between what a relatively unknown product and the target audience. And, to the surprise of many, this is true for digital goods as well. Come to think of it, this may actually be even more important in the mobile app world. With only a handful of app distributors (iTunes, Google Play,..) and thousands of apps, the ability to set yourself apart from the pack and grab the attention of users is more important than ever.