Strategies to improve the ROI of your business via mobile apps

Anshul Sharma
Anshul Sharma, CEO & Business Head at Fluper Limited
Published on Jul 18, 2019 in Mobile App Marketing
Strategies to improve the ROI of your business via mobile apps

Creating a mobile app for your business is one thing and fulfilling its purposes is a different scenario. To boost the ROI of your business you have to use the ways that attract customers in different ways. Without any deny, mobile apps are growing in demand, according to the latest reports approximately 75-80% of business owners are showing concern in having a mobile app for their business.

Although, the right strategy helps to improve the statistics of the business to a certain point. However, the need for mobile apps is understood by most business owners. The demand for Custom mobile apps is growing at a high pace and according to mobile app design services; some around 75-80% of business owners are showing interest in involving a mobile app for their business.

Here are top strategies through which mobile apps improve your business ROI.


Scalability is the main thing that adds a major difference between regular apps and business-oriented apps. The regular apps available in the marketplace can only handle limited resources; on the other hand, business apps can handle any kind of market pressure. The plus point of the business app is that it can be improvised if there is a need to boost up the speed of processing.

App data

A custom application that is dedicated to a specific business is created in such a way that no data of a user is a threat and it has a strong data that attracts more and more users towards this security system. For instance, an expert mobile app development company takes all these considerations in the depth of the business and then delivers results according to the requirements to preserve the data in private servers to evade theft. Further, in business apps, there is always an option for the back-up of the data and the business owners can be stress-free about all their app data.

Lead Generation

Apps can help you in the lead generation process as well. A single app related to your business can grab the interest of potential clients. The loyal customers often share your app services with others and this helps in lead generated. This is chiefly effectual for finance companies. Overall, they collect the financial data and sell it to various credit card institutions and other concerned parties for further businesses.

The Usage of apps is continuously rising

The use of apps is a constant growth affair and there are several benefits that enterprise apps are offering to drive the high usage and acceptance of enterprise mobility solutions in businesses all across industries.

Mobile apps offer -Text Message Marketing

In this digital era, many business owners are hesitant to use text message marketing, but it’s a very efficient tool when used appropriately. The message marketing feature of apps is expected to boost up a $200 billion industry by the end of 2019. These days almost every business communicates through text message, so if you are already using an app then you wish you more luck!

No business is successful without the right marketing strategy and these text messages are opposed to an email option, which can easily be filtered and ignored by the user is delivered into a spam folder. Creating an app mobile marketing is one of the simplest ways to track your results.

Set Up a Loyalty Program

For this, you can add time to time loyalty programs that attract your customers like discounts, coupons, rewards and much more. These programs make them use your services once again and that is what a “loyalty program” will do for your business in the long run. Adopting a customer loyalty program by one user also inspire others to buy more than they usually would. It will also make them keep coming back at your app for more because of the rewarding sensation. A study discovered that more than 80 percent of consumers are more expected to shop at online stores that offer some type of rewards or loyalty discounts for customers.

Use of Social Media

Social media is a combination of online communications. Sometimes the information posted on social sites is likely to spread in seconds than other networks. Focusing and integrating social media in your business apps increase your customer and thus increase in revenue. Social media is the main part that helps you to reach a wider audience and stronger visibility and this is exactly what you need for the success of your enterprise.

Share your product links in your social platforms to attract more customers, this step automatically make users download your app. Make sure your existing customers are previously enjoying your mobile app practice.

Customer Service

The customer is the king of business and we can all agree with this fact. The success of your business is directly dependent on your customers; they are the only way that can increase your revenue. The only way to keep your customers connected with your business is through enhanced customer experience, and the only way to accomplish that is by improving the overall features of your app. A well designed mobile app is the right answer to your queries. Quick customer service is also required whenever your customers need you.

For now, we have looked at how the enterprise app market is growing and helping businesses in different sectors. Let us discuss few more features of a good enterprise application that help many businesses to boost up their ROI that can be measured. Before we move ahead it is significant to understand the features of a worthy enterprise application for a good high ROI.

Features of a good app for improving ROI

Strategies to improve the ROI of your business via mobile apps
  • Real-time access
  • Security
  • Scalability
  • Instant application
  • Fast loading
  • Compatible with user needs
  • Simplicity in design
  • Cross-platform coverage
  • Focused on business-driven solutions


Getting more revenue from your mobile app marketing is just what your business needs to succeed in a progressively competitive online marketplace. To get accomplished in this part, start implementing these above-discussed techniques and you could see a steady peak on your ROI with time. Having a unique mobile app strategy can make your business stand apart from the crowd.

I hope this information will help you in improving ROI of your business if you have never used an app for your business till now then it may be best for you to choose a company that offers you end-to-end solutions to implement your app ideas in the best possible manner. Fluper is the best among all mobile App Development Companies. Feel free to connect with us today.

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About the author
Anshul SharmaCEO & Business Head at Fluper Limited

Mr. Anshul Sharma is responsible for overall Executive Operations, Pre-Sales, Technical Functioning, and Structuring of Corporation. With extensive experience of 4+ Years in Sales and Marketing, he is a deserving and competent architect to forecast a...

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