Max Desyatykh is CMO at Redmadrobot. The company, founded in 2008 by himself, Alexei Makin, Max Voloshin and Alexander Alekhin, is located in Moscow, Russia, and employs over 50 people. Max shared his views on the mobile world and the work his company has done. Here's what he had to say:
What do you do?
In a few words, Redmadrobot is the full-service mobile solutions provider with deep expertise in the area. We can proudly say, that we’re one of the best on Russian market and strong competitor on European market.
Besides app mobile development, we provide audition of mobile products, consulting in mobile ecosystem development, usability testing, support and maintenance and other services.
User experience and user interface (UI/UX) are the most important things for us in software development. User should be the number one priority. And those, who advocate user interests (art-director, designer, usability specialist) get the key roles in the process. That’s why we follow design-driven development concept in our work. Of course, UX cannot exist without high-quality code. They are basics and they are equal from our point of view.
Which would you say are the best apps you have developed and why?
It’s hard to pick one or two apps. We think all our applications are the best, of course.
Many of our apps set new standards in their categories, were critically acclaimed by experts and users, and still staying strong among the leaders. Otkritie Bank (banking app for the Top-5 Russian bank), for example, was the first banking apps with Touch ID on the market. We’re also very proud to be the team behind digital presentation of new Ford Focus model. Augmented reality mini-game for MINI auto brand and promo game for Uniliever’s AXE deodorant brand were both another interesting experience. One of our recent cooperation in B2B market is the individually-distributed app for senior managers of mining and steelworks companies made by us in cooperation with E&Y (Ernst&Young).
In our vision, there are three core components of a successful app. The good app should be really useful for the business it is made for, it should have short time to market (TTM) and it should be of high quality (in code and UX in the first place).
Mobile products should help businesses either in earning money or in cost cutting. Ideally, both. As it was with web-sites 15 years ago, the first-wave apps were made just to be in the “mobilization trend”. Today nobody wants to have useless or trendy app that cannot help business in one way or another. Any smart company wants to see its application as the money earning channel.
That’s why all our projects are dedicated to this goal - to help earn money. Either expressly or by implication. For that matter we thoroughly analyse client’s business, constantly keep in touch with the client’s project team and form strict results they want to get from the app as the business case. Typically, expectations could look like to get more customers, to raise percentage of paying users, lower costs, sales rise and so on. Having the list of business demands helps us to shape up the economics of the product.
Which apps would you have loved to develop and why?
In 2014 we were really inspired by Nivea SunKids app, that was rightly awarded with Cannes Lions. The SunKids works like a radar or locator by tracking kid’s position through the special bracelet. That could be very useful on a crowded beach or in a mall.
Such products are useful on day-to-day basis. Users fall in love with them, get used to them, and such apps are perfect in sharing brand’s values with the masses. Nike+ is another good example. This free fitness manager can help changing one’s life for the better. SafeTrip made by Redmadrobot keeps up with the concept of being useful both for business and users. The app helps users to get insurance services in one touch while abroad and provides insurance company with one more way to sell its products.
Which are the 5 apps you use the most on a daily basis?
Evernote is a great way to keep valuable information in one place. Uber helps me in my trips around the city. Things to check my to-do lists, plan the future tasks. My Beeline lets me to get the feeling of being in charge of my mobile services consumption. Skype, WhatsApp and Facebook Messenger as a way to be online in touch with colleagues and cliens, as well as Gmail, of course.
Which mobile device is the best in the market right now?
For us platform is not the question. Business or personal goals could be solved on any platform. From our experience we see that complex, multi-platform solutions are more viable. There are some nuances in enterprise solutions, though. In one case Microsoft platform is the best option, in others Apple or Android can bring more benefits.
Same goes to devices. No matter what smartphone is in your pocket or tablet lies in your bag if it can do what you need.
What kind of device/platform will be the next big thing?
Wearables of one kind or another, obviously. Smart watches as the most easy-to-adopt option, fitness trackers as a health gadgets. Our company’s developing app concepts for smart watches because big clients are interested in new opportunities they can provide. Smartphone becomes a hub for distributing functions among various devices from watches to smart homes. And we are in the center of this new ecosystem.
Personally, I have some doubts about Google Glasses and alike devices. Right now it’s more of a prototype of a device with the super-easy interface. But it’s not a mass market product yet. Google can afford such proof of concept and release it to conduct field study on real people. I believe soon we will see what they about to bring to our lives.
Personal voice assistants like Google Now, Apple’s Siri, Microsoft’s Cortana could also be another big thing of the nearest future.
Also, there should be great improvement in big data analysis. Gathered from multiple channels (personal devices, social profiles, medical databases and so on) and adapted to certain needs, it could have enormous impact on how our daily life goes.
Why is AppFutura useful to you?
Right now we are looking for the ways to expand our business worldwide. And we see AppFutura as one of them to show our expertise, skills & portfolio to potential clients.
You can get more information about Redmadrobot visiting their AppFutura company profile.
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