Serge Kanishchev is Strategy Director at ComboApp. The ComboApp Group is a full-cycle mobile communications and marketing solutions agency that covers all developer needs with 2 agency units.
ComboApp Consulting takes care of all marketing needs for developers to promote their apps regardless of their development stage.
On the other hand, GoWide is a global mobile ad platform that runs effective cost-per-application download and mobile cost-per-action campaigns based on its in-house technology of programmatic media buying. Here's what he had to say about his company and the services they offer:
What is ComboApp?
ComboApp helps developers to understand the market, launch their apps and grow quality user base successfully. App developers know how to create the product, but in order to shine they need to know more about the market and what should be done when.
They can google and buy separate promotional services chaotically or work with someone who can do the whole job. We will advise if the app is actually ready for the market; if yes - we will help launch, if no - what to redo, how to choose perfect launch timing / geo, set up analytics and systematic promo campaigns. Systematic campaigns are key to hold the position in the app store and on market.
Why do you think AppFutura developers can be interested in your services?
AppFutura developers are the smartest one, because they want to work with professionals. ComboApp helped a lot of indie mobile app developers so we do understand all their pain points.
What service is the most popular right now?
Marketing plan is important. All the developers are good in developing, but not in marketing and promotion. If they want to be successful, they need to understand where to go, what to do and how to measure the result.
What kind of developer service do you think will be the next big thing?
Mobile development industry is growing and now everybody knows how to attract users and installs. The next big thing is post install history - how to keep engaged users. Developers need to know the answer to the question: “How to make acquired app users happy and make them use my app?”
Retention is King!
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