Innovations in technology for Android Instant apps

Mallow Technologies
Published on Dec 02, 2016 in App Development
Android Instant apps Mallow Technologies

How cool is it if you don’t have to install the mobile app but at the same time use it in your mobile when needed? That is what users would prefer right?

Google has had this in mind for quite long and has come out with the new Android Instant apps. This blog from the mobile app development company Mallow Technologies will walk you through what it is and what benefits you get through it if you are planning to develop a mobile app sometime in the future.

So, what are instant apps all about?

Imagine you do not have a mobile app installed on your device, you come across a web link to some part of the app. After clicking the link, Google Play will download a few small parts needed for a brief in-app experience. Once done, users can take a dive and download the whole mobile app if they are interested in the app. This makes it faster and makes the mobile app accessible to a larger audience.

This concept of Instant apps is only in beta for now and Google is planning to make it available for users by next year.

This can be seen from two perspectives. One the business' view and the other, the user's view. Let’s get a deeper look into this. How will companies look at Android Instant apps? Your mobile app may be great! but how will you make the user try it first?

As a product owner, there are a number of parameters for framing a business strategy. Important KPIs such as app downloads, time spent on the app, usage and others are tracked and strategies are framed accordingly. It is really difficult for the companies to bring enough visibility to their mobile app.

Google Instant apps may change the way business thought about acquiring audience. All you have to do as a mobile app owner is just share a link to the users to brief the app experience and it is done without the app.

As a first step, Google is now working with a few set of partners and other developers like BuzzFeed, B&H Photo, Medium, Hotel Tonight, Zumper and Disney. For marketers, it will be difficult to retarget their audience as cookies are the base for analysing user experience and activities. Cookies don’t exist within mobile apps, which have already significantly smashed the user identity on the web.

Still, mobile app users only account for a small portion of a business’ total user base. However, it will not be difficult for marketers to reach a wide audience. They can now focus more on the user experience and activities within the application. They can stop worrying about the inorganic count of app downloads.

"A 2015 study indicated that consumers spend 85 percent of their time on smartphones using apps, but only use a small handful of third-party apps on a regular basis. This shift in consumer behaviour means that it’s difficult for developers to get their app onto users’ devices – something that Instant apps could help to address”(Posted May 18, 2016, by Frederic Lardinois, Sarah Perez, on Techcrunch)

For business, Google Instant apps if implemented correctly, will open many doors to frame strategies and target their audience.

What does the Instant apps have in store for the users? As a user, you save a lot of storage space by not installing too many mobile apps but at the same time getting the app experience when needed. All you need is an Android 4.1 and above device and you can use Instant apps on your device. This allows the users to access and use a large number of apps, not worrying about data consumption. For example, if you are looking for the best e-commerce app, you can try out many, get the user experience and actually download only one that you feel is the best.

In today’s competitive world where we always want the best, the concept of instant apps provides us with an opportunity to compare and contrast a wide range of mobile apps and choose the best one. This would also encourage a number of mobile app developers to follow this path to widen the scope for their product.

A similar step by Apple: app thinning

Apple has also taken into consideration the storage problems that users face, especially the ones with the 16GB devices. Apple introduced app thinning in iOS 9, which includes features like app slicing and ODR (On-Demand Resources). With app slicing only the assets needed to run the app in that particular device are downloaded. In the concept of ODR, user will download only that portion of the mobile app the device needs to use initially and then will download the rest of it, later when/if needed. Apple involves iCloud to achieve this.

Conclusion

It is a good sign that technology giants are considering the practical problems faced by users in the process of getting things simplified and convenient. The mobile apps which adapt to these technologies are sure to hit the limelight. With regards to mobile app thinning, this method is being implemented in a few apps, even Mallow Technologies has used this concept in some of their mobile apps. However, we still have to wait to see if instant apps will be what it actually claims to be.

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Mallow Technologies
Mallow Technologies
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We at, Mallow Technologies, take pride in delivering quality mobile and web applications. We do not just make apps, we make dreams come true. Are you ready to make your dream come true? Then get your ideas transformed to an app with us.

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