Increase Downloads with these App Store Optimization Tools

Richa Sharma
Richa Sharma, Chief Operating Officer at Fluper Limited
Published on Oct 23, 2018 in SEO Companies Resources
Increase Downloads with these App Store Optimization Tools

App Store Optimization is the process of optimizing mobile apps so that they can rank higher in the app stores. If you are a developer and want that your app stands out in a crowded app store, you should use app store optimization tools. For developing best optimization tools, hire app developers. It is necessary that you are selecting right app optimization tools as they play an important role in app marketing as well as boost your app’s visibility. Before checking out best app store optimization tools, first, you need to check these things that are discussed below.

First up, Asset Optimization

Asset Optimization is in app-screenshots, the apps’ icon, preview video and basically everything. There are various users who will download your app or just turn away, simply by looking at those screenshots. Beside this, there is a technical side of asset optimization tool as well; the screenshot should be fit within an app store and displaying the right features. Old picture or screengrab won’t work for you, so don’t choose them!

Keyword Optimization

All the text that you have included in the App’s page is included in Keyword Optimization, either it is a title or description. There is no doubt in saying that keywords are extremely important but you have to convince users to download your app. Although app store optimization is not as easy as it sounds. This is because users will rate the app negatively when they find out that ranking algorithms are getting smarter. In order to get a good rank in the app store, ensure that you are choosing right keywords and good writing.

Types of ASO tools

Increase Downloads with these App Store Optimization Tools

Keyword Trackers

Keyword trackers as the name implies, they track the performance of given keywords in the page views and in app downloads. There are various companies like App Radar, Mobile Action, and App Tweak that track your set keywords when they are used in the App Store pages. Although there are various platforms like as Sensor Tower, myASO that suggests you right keyword on the basis of current trends.

App Store Data Platforms

As we all know ASO is more than just keyword optimization. There are various companies like App Annie, Apptopia & Priordata that are best in making sense of data that comes out of iTunes and Google Play. There exist different platforms that have a free level to their pricing plan. If you want to carry out keyword optimization or track the marketplace, use app store optimization tools and get your app discovered.

Here we have listed down one of the best ASO tools that cover all aspects of app store optimization.

App Annie

App Annie is one of the best app store optimization tools that prove highly helpful for you in terms of app market data analysis. In the past few years, App Annie has built a platform that built various tools such as Store Stats through which you can easily monitor the app ecosystem. Through Store Stats Pro, you can easily track your competitor’s daily app downloads. Besides this, you can also analyze your app store sales data as well as advertising analytics.

Sensor Tower

This app optimization tool has an impressive list of 35,000 companies who are using their product. Through this app store optimization tool, you can easily take control of your visibility in App Store as well as obtain valuable App Intelligence Insights. Sensor Tower automatically tracks daily keyword rankings of your app and your competitor's apps. In fact, it also helps you to identify one of the most worthwhile keywords, keyword suggestions, and competitiveness difficulty ratings. Through this app store optimization tool, you can translate your latest selected keywords into different languages.

App Codes

Through App Codes, you can easily perform App Store SEO, find out popular keywords, track your competitors and dispense your apps promo codes. This optimization tool is designed by indie developers who didn’t invest in PR and other paid marketing for promoting their iOS apps. When these app developers discovered that their apps ranked nowhere, they discovered this app store optimization tool to receive visibility and traction.

Search Man

This tool provides free access to app market research. In, the fact this tool has data for both platforms i.e., Android and iOS. Search Man lets you track your app’s visibility, rankings, and you can also take a look at your competitors. On the other hand, if you are looking for more specific insights you can boost your ASO.

App Radar

App Radar is an online tool through which app developers optimize and understand app store appearance. If you want to improve the visibility of your app within app stores, App Radar is the best optimization tool for you. It is the first app optimization tool that lets you manage app stores listings for both Google play and Apple App Store. This app optimization tool comes with useful keyword tracking and research functionality. Updation of an app is quite necessary to gain better reviews as well as better ratings.


If your mobile app ranks higher in the search results then definitely it will be more noticeable to potential customers. If you want that your mobile app development company gain attention in the busy market, use ASO as it is the latent key. To improve the discovery of your app, application developers use app store optimization. In other words, we can say that ASO is the first step in optimizing your mobile app experience. By using these tools, you can easily move ahead of your competitors in the app store rankings. You need to note down one thing i.e., you have to update algorithms for rankings constantly.

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About the author
Richa SharmaChief Operating Officer at Fluper Limited

Being a COO of Fluper, Ms. Richa Sharma has the potential to manage multiple things single-handedly. With a clear vision and required skills, she controls the diverse business operations, in order to make the presence of the organization across the g...

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