Importance of mobile app design for maximum growth

Ashish Parmar
Published on Oct 12, 2017 in App Development
Importance of mobile app design for maximum growth

Mobile apps are gaining popularity among businesses, irrespective of their size or industry of operation. While previously businesses preferred having a mobile optimized website, these days the trend has shifted towards getting their own mobile apps. And not without benefits, various studies show that mobile apps have helped businesses in gaining more recognition and adding more customers to their loyalty lists.


  • Apps work as a promotional tool, once installed, your app is a constantly running advertisement on the user's smartphone or tablet.
  • Apps help increase your income by giving your customers instant call-to-action items. Users can use their pre-saved card, e-wallet or net banking details for immediate purchases.
  • With a popular app, you can reach and be in touch with your customers and update them more often than you can do with a mobile optimized website. Also, app installs can be prompted more effectively through online marketing campaigns than ferrying people to your official website.
  • Apps also remove the limitations of slower web platforms and help in showcasing your products in a more detailed and exciting manner, prompting user interest and spurring sales.
  • Apps on similar platforms provide tighter integration with other services such as payments or maps to give your business the boost it needs while also building a network of effective partnerships.


A mobile app is as effective as its design and usability. The design aspect of a mobile app carries two elements – UI and UX. While the concept behind these two terms has been around for centuries, the terms are newly minted by the tech industry to keep up with the times. Let's start with the definitions.

UI stands for User Interface Design, which is basically the GUI you studied in elementary computer science class. It means the graphical presentation of your app, everything from color schemes to menu layout and displaying popups.

UX, on the other hand, refers to User Experience Design. UX is a more data based and analytical version of developing an app, where customer preferences, requirements and company goals come into play. Therefore, User Experience Design is more about the process of research, testing, development, content and prototyping all brought together for quality app rollouts.


To maximise your profits, your app's design needs to be efficient in conveying your business goals. Here, in the order of things, UX comes first. Since the aim of UX is to design apps with a human-first approach – the apps are enhanced to provide customer satisfaction by improving critical areas such as usability, ease of operation and pleasure customer experiences while using them. The job of UI designers is to then wrap up the app's UX design in an appealing colour and animation package to make it appealing to the end-users.

A well developed and decorated app interface can drive user engagements and lower your churn rates significantly.


A user who has downloaded and installed your app already understands its usage scenarios to a certain extent. Instead of making them start from the beginning, design your app to provide assistance only at the most critical junctures. Tool tips layered on the top of UI elements is a way to do this, where users can learn and move ahead with actions without being hindered by on-screen texts which nobody really reads these days.

Minimize the cognitive load on the users by removing friction from your app's interface

Make a new user's experience as smooth as possible by presenting clear cut choices for them to move forward. Do not clutter your onboarding screens with similar options which might confuse and draw a user to a dead end, such as if your app requires location access and you present the same choice for the user to allow or disallow, and the user chooses to disallow, then they will not be able to move forward. Rather, intimate the user that location access is required to proceed further and give them an option to allow. The difference is very subtle here, with both actions taking you to the same result, yet with the second option more users will allow location access in the absence of an absolute choice – that is how UX design works.

Similarly, try not to implement harsh conditions such as numerical, symbolic and alphabet limits in passwords, etc. as the attention span of online users depends on the marginal utility of the actions they take.

Reward users for their actions with positive reinforcements at every step

Understand that a user taking the time to move within your app requires positive reinforcements to complete the process. Use UI elements to create a sense of progress being made and use content messaging to convey your regards after completion of every critical step in the setup process. This is especially cardinal for apps with long onboarding processes.

Cultivate referral channels and offer incentives to your users

Instead of wasting screen real estate on superfluous social media links and other channels which are rarely used, identify and display the top three referral channels that work best for your business and put them up in your app. Offer incentives with a win-win proposition for users to make them more effective in driving app installations and business growth.

Pay attention to your app UI

A well-packaged product always sells more, same goes for the apps which offer great user experience with a great user interface. Make sure that design elements such as empty profile picture panes or raised keyboard view do not leave unseemly spaces behind to give an impression of half-hearted effort at development.


In conclusion, UX and UI, rather being similar in definition and implementation, are two distinct elements of mobile app design. When they work in tandem with each other, your app delivers the most. If you are looking to have such an app, opt for the top-notch mobile app development service provided by Prismetric that caters all your requirements irrespective of the niche or the industry of your business.

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About the author
Ashish ParmarCEO at Prismetric

Ashish Parmar is the CEO of Prismetric Technologies Pvt. Ltd, a top-rated Mobile App Development Company. Ashish believes in making customer satisfaction as the top most priority and takes care of the Business Development and Operations.

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