How to use social media to boost the traffic of your app

Ojus Sharma
Ojus Sharma, Co-founder and CEO at APPLIFY
Published on Dec 29, 2017 in Mobile App Marketing
How to use social media to boost the traffic of your app

As per the stats collected from Statista:

  • At present, there are 2.4 billion social media users worldwide.
  • $32.327 million has been collected from social media advertising as revenue.
  • The revenue from social media marketing is expected to grow by 10.04% in 2021.

You’ll realise an important thing after carefully analysing these stats: social media is a field of endless possibilities. Billions of active users, which means billions of possibilities that you can explore. All you need is to engage your audience, establish a decent user base, and finally lead them to your app so they can download and use it.

Cool plan, isn’t it? Millions of people saw this opportunity and established a decent user base. Perhaps, you may be the next entry in the list. Still, there’s one thing worth wondering here: how can you lead these users to your app and increase your traffic?

This is the part where you need to be careful. One mistake and your whole efforts will go in vain. Thankfully the tactics tried and tested by mobile app development companies in the UK may prove helpful in this. Proceed ahead, read them, and see how you can implement them in your strategy.

ORGANIZE CONTESTS, FREE TRIALS AND GIVEAWAYS TO PROMOTE YOUR APP

Contests, free trials and giveaways are some of the best ways to promote an app on social media. They’ll benefit the app owner in two ways:

  • Events will increase interaction with customers.
  • Everyone loves free things. So, if you’re inviting them to try your app for free, they’ll definitely join you. There’s also a great chance they’ll end up downloading it.

Hence, we recommend you to organize contests and giveaways from time to time for app promotion. You’ll definitely get good results.

MAKE YOUR AUDIENCE AWARE OF THE APP USING SOCIAL MEDIA POSTS

Another way to navigate your social media traffic to the mobile app is to make your audience aware about the app. Keep posting teasers and videos of your project. You can even create a trailer video and share it on YouTube, Facebook, Twitter and other social media platforms.

Doing so will educate users about your app and generate engagement.

PROVIDE LINKS TO THE BLOGS FEATURING YOUR APP’S REVIEW AND MENTIONS

Reviews and mentions are the testimonies of your app. They let the audience know that your app exists and people know about it. Hence, don’t forget to include links to the blogs that contain articles about your app. They will let users know more about it.

During our journey to become a leading app development company in the UK, we have employed these mobile social advertising and app marketing tactics and we have always achieved the best results. Now it’s time for you to implement them and see the results.

Find more top mobile app development companies worldwide on AppFutura.

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About the author
Ojus SharmaCo-founder and CEO at APPLIFY

Ojus Sharma is an app geek and the Co-founder and CEO of Applify, an award-winning app development company. He helps accelerate businesses and startups through their digitization process. When not working, he can be found honing his photography skill...

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